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Online SEO Course [beginner + advanced]

SEO COURSE

The SEO course from EU Web Agency is a practical, complete professional video course in search engine optimisation, taught by professionals with years of experience in digital marketing. Clearly and thoroughly, it hands you the theory, walks you through up-to-date techniques and strategies and presents real case studies where those tactics were applied. Practical online exercises reinforce and extend the skills you have picked up.

The SEO course from EU Web Agency is a practical, complete professional video course in search engine optimisation, taught by professionals with years of experience in digital marketing. Clearly and thoroughly, it hands you the theory, walks you through up-to-date techniques and strategies and presents real case studies where those tactics were applied. Practical online exercises reinforce and extend the skills you have picked up.

WHAT WILL YOU LEARN ON THIS SEO COURSE?

  • The principles, fundamentals and importance of SEO
  • How search engines work and how they order the results in a SERP
  • SEO techniques, methods and what has changed in recent years following the Google algorithm updates (Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain and others)
  • Picking the right keywords for a website or a paid advertising campaign on platforms such as Google Ads
  • The tactics and key elements of on-page SEO and off-page SEO
  • How to run an SEO audit
  • Spotting and fixing Google penalties
  • Best practice for link building and earned links
  • Knowing and using advanced SEO tools for an effective SEO campaign

WHAT WILL YOU LEARN ON THIS SEO COURSE?

  • The principles, fundamentals and importance of SEO
  • How search engines work and how they order the results in a SERP
  • SEO techniques, methods and what has changed in recent years following the Google algorithm updates (Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain and others)
  • Picking the right keywords for a website or a paid advertising campaign on platforms such as Google Ads
  • The tactics and key elements of on-page SEO and off-page SEO
  • How to run an SEO audit
  • Spotting and fixing Google penalties
  • Best practice for link building and earned links
  • Knowing and using advanced SEO tools for an effective SEO campaign

WHO IS OUR ONLINE SEO COURSE FOR?

This SEO video course is aimed mainly at:

  • Recent graduates who want skills in this specific area of digital marketing to start a career in digital
  • Employees of companies or organisations who have been asked to take on SEO
  • Marketing specialists and small business owners who want to increase the visibility of their company or brand
  • Bloggers and aspiring bloggers who want to use this SEO course to gain visibility on Google, Bing, Safari, Yahoo and other search engines
  • Freelancers who want to offer SEO services to their clients
  • Web designers who want to deepen their skills in SEO optimisation of websites

WHO IS OUR ONLINE SEO COURSE FOR?

This SEO video course is aimed mainly at:

  • Recent graduates who want skills in this specific area of digital marketing to start a career in digital
  • Employees of companies or organisations who have been asked to take on SEO
  • Marketing specialists and small business owners who want to increase the visibility of their company or brand
  • Bloggers and aspiring bloggers who want to use this SEO course to gain visibility on Google, Bing, Safari, Yahoo and other search engines
  • Freelancers who want to offer SEO services to their clients
  • Web designers who want to deepen their skills in SEO optimisation of websites

ONLINE SEO COURSE DESCRIPTION

LEARNING OBJECTIVES AND COURSE STRUCTURE

The aim of EU Web Agency’s online SEO video course is to give you the SEO skills you need to grow your digital marketing ability and to define, implement and properly manage a digital strategy.

By the end of the course you will have built a strong SEO background you can put to work professionally or in your own business. Across the hours of video lessons, complete with online exercises and practical deep dives, you will learn what SEO is and how it works, which techniques and strategies it uses, how to use the main SEO tools and software, and how to implement and manage a digital strategy for an organisation or a brand on your own.

CAREER PATHS

The skills gained on this SEO specialist course carry across to other web professions too:

  • marketing specialist
  • web marketing manager
  • social media specialist
  • web content specialist/manager
  • digital PR specialist

REQUIREMENTS

No specific knowledge is required; the course starts from the basics. It isn’t required, but we recommend opening a free WordPress blog (https://wordpress.org/) so you have something real to work on and test against. If you already have your own site, better still.

WHAT’S INCLUDED

  • 12 hours of on-demand video
  • One year of access to the complete course
  • Access on mobile and desktop
  • Certificate of completion

ONLINE SEO COURSE DESCRIPTION

LEARNING OBJECTIVES AND COURSE STRUCTURE

The aim of EU Web Agency’s online SEO video course is to give you the SEO skills you need to grow your digital marketing ability and to define, implement and properly manage a digital strategy.

By the end of the course you will have built a strong SEO background you can put to work professionally or in your own business. Across the hours of video lessons, complete with online exercises and practical deep dives, you will learn what SEO is and how it works, which techniques and strategies it uses, how to use the main SEO tools and software, and how to implement and manage a digital strategy for an organisation or a brand on your own.

CAREER PATHS

The skills gained on this SEO specialist course carry across to other web professions too:

  • marketing specialist
  • web marketing manager
  • social media specialist
  • web content specialist/manager
  • digital PR specialist

REQUIREMENTS

No specific knowledge is required; the course starts from the basics. It isn’t required, but we recommend opening a free WordPress blog (https://wordpress.org/) so you have something real to work on and test against. If you already have your own site, better still.

WHAT’S INCLUDED

  • 12 hours of on-demand video
  • One year of access to the complete course
  • Access on mobile and desktop
  • Certificate of completion

SEO COURSE SYLLABUS

VIDEO LESSON 1 – Introduction to the SEO course

VIDEO LESSON 2 – Introduction to SEO

This lesson gives a full overview of how search engine optimisation came about and how it evolved, along with the roles that handle it, such as the SEO specialist and the SEO manager.

VIDEO LESSON 3 – Google and the players involved

An overview of the leading search engine, its algorithms and filters, moving from the query to the results (search queries, SERPs and snippets), then on to SEM and to the meaning and importance of PageRank, Domain Authority and Page Authority. A complete Google SEO course, in other words.

VIDEO LESSON 4 – SEO basics

This video lesson covers ranking factors, how to do SEO, on-page SEO and off-page SEO and the techniques behind them.

VIDEO LESSON 5 – On-page SEO

A lesson focused on optimising elements inside the website that affect how a page or a whole site ranks in search engines. The main ones covered in the video include: URLs, SEO titles, meta descriptions, headings – H tags, image ALT tags, internal links, loading speed and user experience.

VIDEO LESSON 6 – Off-page SEO

This lesson covers elements outside the website such as social media, backlinks and what links actually are, along with link building, link baiting and the link wheel.

VIDEO LESSON 7 – Keywords

An introduction to keywords, semantics, keyword types, the long tail concept and a review of the SEO tools used for keyword selection.

VIDEO LESSON 8 – SEO copywriting

This lesson covers how to optimise the content of pages and posts, the URL and on-page elements. There is also room for what to do after publishing and for drawing up an SEO editorial plan.

VIDEO LESSON 9 – SEO tools

Tools such as Google Analytics, Google Search Console, Google Keyword Planner and SEMrush belong in any good SEO specialist’s toolkit.

VIDEO LESSON 10 – Advanced SEO

This lesson covers advanced SEO topics: duplicate content, artificial intelligence (AI and SEO), local SEO, XML sitemaps, robots.txt, Schema.org, AMP, content migration and SEO for e-commerce. The lesson includes a full YouTube SEO video course.

VIDEO LESSON 11 – Google penalties

Black-hat SEO practices and others lead to manual Google penalties and algorithmic Google penalties; spotting them and recovering from them is covered at length in this lesson.

VIDEO LESSON 12 – SEO and WordPress

Structuring permalinks for SEO, useful SEO plugins and connecting SEO software are the main themes of this WordPress SEO video course.

SEO COURSE SYLLABUS

VIDEO LESSON 1 – Introduction to the SEO course

VIDEO LESSON 2 – Introduction to SEO

This lesson gives a full overview of how search engine optimisation came about and how it evolved, along with the roles that handle it, such as the SEO specialist and the SEO manager.

VIDEO LESSON 3 – Google and the players involved

An overview of the leading search engine, its algorithms and filters, moving from the query to the results (search queries, SERPs and snippets), then on to SEM and to the meaning and importance of PageRank, Domain Authority and Page Authority. A complete Google SEO course, in other words.

VIDEO LESSON 4 – SEO basics

This video lesson covers ranking factors, how to do SEO, on-page SEO and off-page SEO and the techniques behind them.

VIDEO LESSON 5 – On-page SEO

A lesson focused on optimising elements inside the website that affect how a page or a whole site ranks in search engines. The main ones covered in the video include: URLs, SEO titles, meta descriptions, headings – H tags, image ALT tags, internal links, loading speed and user experience.

VIDEO LESSON 6 – Off-page SEO

This lesson covers elements outside the website such as social media, backlinks and what links actually are, along with link building, link baiting and the link wheel.

VIDEO LESSON 7 – Keywords

An introduction to keywords, semantics, keyword types, the long tail concept and a review of the SEO tools used for keyword selection.

VIDEO LESSON 8 – SEO copywriting

This lesson covers how to optimise the content of pages and posts, the URL and on-page elements. There is also room for what to do after publishing and for drawing up an SEO editorial plan.

VIDEO LESSON 9 – SEO tools

Tools such as Google Analytics, Google Search Console, Google Keyword Planner and SEMrush belong in any good SEO specialist’s toolkit.

VIDEO LESSON 10 – Advanced SEO

This lesson covers advanced SEO topics: duplicate content, artificial intelligence (AI and SEO), local SEO, XML sitemaps, robots.txt, Schema.org, AMP, content migration and SEO for e-commerce. The lesson includes a full YouTube SEO video course.

VIDEO LESSON 11 – Google penalties

Black-hat SEO practices and others lead to manual Google penalties and algorithmic Google penalties; spotting them and recovering from them is covered at length in this lesson.

VIDEO LESSON 12 – SEO and WordPress

Structuring permalinks for SEO, useful SEO plugins and connecting SEO software are the main themes of this WordPress SEO video course.

SEO IN PRACTICE: WHAT YOU WILL DO ON THIS ONLINE SEO COURSE

  • You will run keyword research against a client’s business objectives, aimed at optimising existing content or finding new opportunities
  • You will write quality content using SEO copywriting and persuasive copywriting techniques
  • You will measure an SEO campaign with SEO tools such as Google Analytics, Semrush and Ahrefs
  • You will run SEO campaigns and link building campaigns against clients’ SEO objectives
  • You will analyse a website’s structure, look at the pages that matter most and put together a plan to restructure the site so that crawlers and users can move through it easily along a logical hierarchy

SEO IN PRACTICE: WHAT YOU WILL DO ON THIS ONLINE SEO COURSE

  • You will run keyword research against a client’s business objectives, aimed at optimising existing content or finding new opportunities
  • You will write quality content using SEO copywriting and persuasive copywriting techniques
  • You will measure an SEO campaign with SEO tools such as Google Analytics, Semrush and Ahrefs
  • You will run SEO campaigns and link building campaigns against clients’ SEO objectives
  • You will analyse a website’s structure, look at the pages that matter most and put together a plan to restructure the site so that crawlers and users can move through it easily along a logical hierarchy

SEO COURSE: SKILLS CERTIFICATION

Everyone taking EU Web Agency’s SEO course (SEO basics + advanced SEO) receives a certificate of attendance. Masterclass participants also receive a skills certification in search marketing optimisation. The masterclass is run as a practical lab led by professionals with years of experience in SEO and other areas of digital marketing.

The lab goes deeper into methods, SEO techniques and SEO strategies, including newer trends: semantic SEO, voice search and voice assistants, featured snippets and position zero. As on all certified SEO courses, the final assessment takes account of consistent attendance and passing a final test.

SEO COURSE: SKILLS CERTIFICATION

Everyone taking EU Web Agency’s SEO course (SEO basics + advanced SEO) receives a certificate of attendance. Masterclass participants also receive a skills certification in search marketing optimisation. The masterclass is run as a practical lab led by professionals with years of experience in SEO and other areas of digital marketing.

The lab goes deeper into methods, SEO techniques and SEO strategies, including newer trends: semantic SEO, voice search and voice assistants, featured snippets and position zero. As on all certified SEO courses, the final assessment takes account of consistent attendance and passing a final test.

WHY SEO MATTERS

SEO plays an ever bigger role for companies and has become a crucial part of the marketing mix. Through SEO rankings a business gains visibility, more traffic to the site and, ultimately, new chances to win potential customers (lead generation), generate sales and build strong brand awareness. In all likelihood you landed on this page yourself after typing free online SEO course, Google SEO course, SEO copywriting course, SEO course Milan or a similar query into Google, Bing or another search engine.

WHY SEO MATTERS

SEO plays an ever bigger role for companies and has become a crucial part of the marketing mix. Through SEO rankings a business gains visibility, more traffic to the site and, ultimately, new chances to win potential customers (lead generation), generate sales and build strong brand awareness. In all likelihood you landed on this page yourself after typing free online SEO course, Google SEO course, SEO copywriting course, SEO course Milan or a similar query into Google, Bing or another search engine.

WHY INVEST IN AN SEO COURSE?

There are at least 200 Google ranking factors (each with 50 different variations) and the algorithm changes many times a year. Done properly, an SEO strategy lets a business increase sales without increasing marketing costs proportionally. That has opened the door to new roles such as the SEO specialist and the SEO manager, working in-house, freelance or at an SEO agency. It takes skills and knowledge, though, that a free online SEO course cannot give you.

WHY INVEST IN AN SEO COURSE?

There are at least 200 Google ranking factors (each with 50 different variations) and the algorithm changes many times a year. Done properly, an SEO strategy lets a business increase sales without increasing marketing costs proportionally. That has opened the door to new roles such as the SEO specialist and the SEO manager, working in-house, freelance or at an SEO agency. It takes skills and knowledge, though, that a free online SEO course cannot give you.

SEO COURSE: OTHER OPTIONS

Alongside the SEO video course we also offer a one-to-one SEO course, built specifically around what you need. Tell us your SEO level and your goal and we will build the course that fits you.

It is a one-to-one course over Skype with an SEO specialist from EU Web Agency.

How long it runs depends on what you need.

SEO COURSE: OTHER OPTIONS

Alongside the SEO video course we also offer a one-to-one SEO course, built specifically around what you need. Tell us your SEO level and your goal and we will build the course that fits you.

It is a one-to-one course over Skype with an SEO specialist from EU Web Agency.

How long it runs depends on what you need.

Frequently asked questions

What do you learn on an online SEO course?

A complete SEO course covers the principles of search engine optimisation, how search engines work and how they order results in the SERPs. From there you learn on-page and off-page optimisation techniques, keyword research, SEO copywriting, how to run an SEO audit and how to use the main professional tools. Advanced topics such as Google penalties and link building best practice are covered too.

Who is an SEO course for, and do you need prior experience?

The course is built for recent graduates who want to start a career in digital, employees asked to take on SEO, marketing specialists, small business owners, bloggers, freelancers and web designers. No prior experience is needed: the course starts from the basics of SEO and works up to advanced topics, so it suits complete beginners.

How is EU Web Agency's SEO course structured?

It is an online video course in 12 lessons, from an introduction to SEO through to advanced subjects such as Google penalties and optimising WordPress sites. The theory sits alongside practical online exercises and real case studies where the techniques were applied. A skills certification follows at the end of the course.

Why is an SEO course worth the investment?

Organic search is the main traffic source for most websites, so being able to rank a site on Google is a skill in high demand, useful both professionally and for your own business. A structured course saves months of trial and error, because it hands over methods already tested by professionals with years in the field.

How long does it take to learn SEO?

The basics come in a few weeks of steady study, but real command only arrives through practice on live projects. SEO is also a moving target: Google algorithm updates such as Panda, Penguin, Hummingbird and RankBrain have changed the rules more than once, so keeping up is part of the job.

What career paths does SEO training open up?

SEO skills carry across roles: SEO specialist in an agency or in-house, freelance consultant, content specialist and digital marketer. They also help anyone running their own site, blog or online store, because they increase visibility and traffic without relying solely on paid advertising.