SEO copywriting — that’s the subject of this lesson. How to write an SEO-optimized article, what SEO copywriting is, SEO writing, SEO text, SEO articles, copywriting for the web, SEO copywriting techniques… there’s a lot to get through. As you’ll know, in our SEO Academy we cover every topic connected to ranking on search engines. […]
SERP analysis — that’s the subject of this lesson in the SEO Academy. A results page, or Search Engine Results Page (SERP), is of course a list of pages (and their URLs) that a search engine considers useful and relevant in answer to a search term (a keyword). When writing and optimizing content for SEO […]
Google RankBrain — that’s the subject of this lesson. What is Google RankBrain and how does it work? How often is it updated? Which queries has it affected? What effects have this Google algorithm and the various RankBrain updates had — and still have — on the way SEO itself is done? We’ll cover all […]
Noindex — that’s the subject of this lesson. What is noindex? How and when do you use it? Is noindex a hint or a directive? What exactly does noindex do? Does the crawl rate of a noindexed page fall away over time? When is the nofollow tag the better choice instead? These and plenty more […]
Yoast SEO — that’s the subject of this lesson. What is Yoast SEO and how do you get the most out of it? Is the free version enough, or is the Premium version worth it? Are you better off with Yoast SEO or with native tools such as Genesis? What are the credible alternatives? There’s […]
SEO experts — that’s the subject of this lesson. Who these Search Engine Optimization professionals are, how you become an SEO expert, whether a course is enough, what a typical SEO consultant job description looks like, which other areas of digital marketing SEO experts tend to focus on, how much these SEO specialists earn — […]
Nofollow — that’s the subject of this lesson. What NoFollow means, what nofollow links are, how and when to create one, what the difference between dofollow and nofollow is, which nofollow plugins are worth using… there’s a lot to get through. As you’ll know, in the SEO Academy we cover every topic connected to ranking […]
Looking for a free SEO guide? Or an SEO guide for beginners — and not only beginners? Want to understand how search engines work? Or perhaps to learn how to write SEO-optimized copy? If your ideas are already fairly clear, maybe you’d like to know the best SEO tools so you can actually get to […]
Google Hummingbird — that’s the subject of this lesson. What exactly Google Hummingbird is and how it works. When the Mountain View company released it. What real impact the Hummingbird algorithm had on search, and therefore on Search Engine Optimization (SEO). How it fits together with Google Panda, Google Penguin and the other filters. Which […]
Google Penguin — that’s the subject of this lesson. What is Google Penguin and how does it work? What are its main updates and how did they show up in the search results and in SEO strategies? Does Google Penguin still matter today? And what do you do if you find you’ve been hit by […]
Google Panda — that’s the subject of this lesson. What is Google Panda and how does it work? What are its main updates and how did they show up in the search results? Why does Google Panda still matter today? How did it change the way Search Engine Optimization (SEO) is done? There’s a lot […]
The Google algorithm — that’s the subject of this lesson. But what exactly is the Google algorithm? How does it work, how often is it updated, and which of its updates matter most? How did the changes that followed the June 2019 Core Update and the others show up in the search results, and therefore […]
International SEO — that’s the subject of this lesson. What exactly international SEO is, how it differs from standard SEO, how to optimize a website for foreign markets, which strategies work best — there’s plenty to get through. As you’ll know, in our SEO Academy we cover every topic connected to search engine rankings. If […]
Ecommerce SEO — that’s what this lesson covers. Why and how to do SEO for ecommerce, how to define ecommerce SEO strategies that let us grow online sales, which are the best ecommerce SEO tools, and plenty more… As you’ll know, in our SEO Academy we cover every topic connected to search engine rankings, for […]
SEO audit — that’s the subject of this lesson. What an SEO audit is, how to audit a page or a website, what separates an on-site SEO audit from an on-page SEO audit or a technical SEO audit, what an SEO audit checklist is and how to build one, which are the best free SEO […]
Local SEO (local search engine optimization) — that’s the subject of this lesson. What local SEO is, how it differs from organic SEO and how to do it. Which techniques, tactics and local SEO strategies work best, and which tools, software and plugins local SEO specialists and local SEO analysts use. So we’ll be covering […]
![Link building [SEO]: cos’è e come si fa](https://euwebagency.com/wp-content/uploads/2019/03/0078-link-building-640x420.jpg)
Link building — that’s the subject of this lesson. What link building is, how to do it without running into Google penalties, how to define and implement effective link building strategies, which techniques and tactics a link building expert uses, and which link building tools and software they reach for. We’ll cover all of that, […]
SEO strategy — that’s the subject of this lesson. What an SEO strategy is, how to build one, how to define it, which mistakes to avoid, the differences between an SEO and an SEM strategy, international SEO strategy, SEO strategies for ecommerce… there’s a lot to get through. As you’ll know, in our SEO Academy […]
What is Domain Authority (DA)? How does it work and how is it calculated? And what is Page Authority? That’s what this lesson of our SEO Academy is about. If you want those answers, chances are you want to improve your site’s SEO. Good — you’re in the right place! Let’s open with the definition […]
The article you’re about to read on the 301 redirect isn’t one of the easiest in our SEO Academy. It uses terms and concepts an SEO expert knows inside out because they work with them daily, but anyone outside the trade may struggle with parts of it. So we’ve done our best to simplify the […]
What is duplicate content? Duplicate content means pages, articles or products on a site that carry content identical to another page, article or product. Plenty of people assume content duplication only means copying text from other sites. In reality most Google penalties for duplicate content come from duplicate content within your own site. Think about […]
Featured snippet, position #1, position #0: what’s the difference? Featured snippet, position #1, position #0… what exactly are we talking about? Don’t worry — by the end of this article each of these will be clear. Let’s start with the definitions: Featured snippet (also called position zero or position #0): a result that appears in […]
What is SEMrush? SEMrush (go to the official site) is an all-in-one digital marketing suite with tools covering SEO, PPC, keyword research, competitor analysis, social media, PR, content and more. Founded in 2008, SEMrush earned a reputation among SEOs as the industry standard for keyword research. More recently the company has broadened the software to […]
Ignoring off-page SEO and assuming that optimizing on-page SEO is enough to make a website or a blog successful will get you… precisely nowhere. As we saw in the previous lesson of our Academy, there are essentially two ways to optimize a website so that it becomes more visible to Google and lands on the […]
