Outreach metrics are the numbers that show whether cold email and LinkedIn outreach turn contacts into conversations, meetings and revenue. The core set follows the path of a prospect: bounce and spam rates (did the email arrive), reply and positive reply rates (did it start a conversation), meetings booked and held (did the conversation become […]
An outreach strategy is a deliberate plan for approaching specific people – potential customers, partners, editors, creators or other stakeholders – instead of waiting for them to find you. It answers four questions before anyone writes a message: what result you want, who can give it to you, where and how you will reach them, […]
An outsourced SDR is a sales development representative supplied by an outside partner: the provider recruits, trains, manages and replaces the reps, usually brings the data, tools and playbook, and delivers qualified meetings to your account executives. An in-house SDR is an employee you hire, equip and manage yourself. The outsourced route is usually faster […]
To choose a B2B lead generation agency, first decide what kind of partner you need, then normalize every quote to the full cost per qualified sales conversation and compare that number with what one conversation is worth to your business. The monthly figure on a proposal page is not the price. Setup, sending infrastructure, data, […]
Cold outreach is the practice of contacting people or companies you have no prior relationship with – by email, LinkedIn or phone – to start a relevant business conversation. The goal of the initial message is a reply or a brief meeting, not a closed deal. In B2B sales it is the core of outbound […]
LinkedIn outreach is the practice of contacting prospects, partners, candidates or peers on LinkedIn – through connection requests, private messages and InMail – to start a professional conversation and build a relationship. The goal of the initial message is a reply, not a sale; the meeting comes later. In B2B it works because the recipient […]
Outbound lead generation is the proactive way of creating sales leads: your team chooses which companies and people to contact, reaches out first through cold email, LinkedIn, phone or other channels, and turns the prospects who respond into qualified conversations for sales. The seller decides both the target and the timing. Inbound lead generation works […]
Cold email deliverability is the share of your outreach emails that reach the recipient’s primary inbox rather than the spam folder, a promotions tab or a silent rejection. It rests on four things you control: the domains and inboxes you send from, DNS authentication (SPF, DKIM and DMARC), how fast you ramp up, and who […]
An outreach email is a one-to-one message to someone you have no relationship with (or a dormant one), carrying one specific request: a reply, a meeting, a link, a mention or a partnership. The recipient never asked to hear from you, so the email has to explain in the first two lines why it landed […]
Outreach marketing is the practice of approaching specific people – writers, journalists, influencers, podcast hosts, partners, site owners or potential customers – with a personalized message that asks for something concrete: a mention, a backlink, a review, a joint project or a meeting. Instead of broadcasting to a crowd and waiting to be found, a […]
AI cold outreach is the use of artificial intelligence to research prospects, draft personalized messages, organize follow-ups and sort replies in B2B email and LinkedIn campaigns. Used well, it removes the manual work that made real personalization impossible at volume. Used badly, it produces thousands of confident, slightly wrong emails that burn domains and brands. […]
B2B appointment setting is the stage of the sales process that turns prospects into confirmed meetings with qualified decision-makers. An appointment setter researches the target companies, reaches out by email, phone or LinkedIn, qualifies the interest and books a call in the calendar of an account executive, who then runs discovery and closes. Appointment setting […]
B2B sales outreach is the proactive effort a seller makes to open a conversation with a potential business buyer – by email, LinkedIn, phone, video or at events – instead of waiting for that buyer to arrive through inbound channels. The goal of the first message is a response and a short meeting, not a […]
How to make money on TikTok — that is the subject of this lesson. How, and how much, do the best-known tiktokers earn, and above all, can you really make money on TikTok? The app keeps growing and pulls in more and more of Generation Z — and now brands, which are watching it with […]
SERP analysis — that’s the subject of this lesson in the SEO Academy. A results page, or Search Engine Results Page (SERP), is of course a list of pages (and their URLs) that a search engine considers useful and relevant in answer to a search term (a keyword). When writing and optimizing content for SEO […]
Google RankBrain — that’s the subject of this lesson. What is Google RankBrain and how does it work? How often is it updated? Which queries has it affected? What effects have this Google algorithm and the various RankBrain updates had — and still have — on the way SEO itself is done? We’ll cover all […]
SEO copywriting — that’s the subject of this lesson. How to write an SEO-optimized article, what SEO copywriting is, SEO writing, SEO text, SEO articles, copywriting for the web, SEO copywriting techniques… there’s a lot to get through. As you’ll know, in our SEO Academy we cover every topic connected to ranking on search engines. […]
Welcome to the second lesson of our Growth Hacking Academy, on growth hackers: who they are and what they do. As we explained in the last lesson, growth hacking is an innovative way of doing marketing. It’s the evolution of traditional marketing and it’s built on constant experiments. Growth hacking is about growing a business. […]
Welcome to our Instagram Academy. Today we are talking about Instagram profile analysis. As we know, Instagram is turning from a platform and photo-led social network into a marketing tool. Want to make money on Instagram? Using Instagram for business and need to know the best Instagram analytics tools? If the answer is yes, you […]
Welcome to a new lesson of the Instagram Academy. Today we tackle a subject close to the heart of anyone hoping to make money on Instagram: how to become an influencer. Influencer marketing is a market full of opportunity today, and plenty of people want in. According to Statista, the well-known American market analysis platform, […]
Instagram for business: want to create a business Instagram profile because you want to make money on Instagram, or do you want to understand how Instagram for business works? You are in the right place. In earlier lessons we covered various subjects: how to create an Instagram profile, how to improve it, hashtags for Instagram, […]
Welcome to a new lesson of our Instagram Academy. In an earlier lesson we saw how to download Instagram photos to a PC. But how does it work for video? What if you want to download videos from the people you follow straight to your phone? No problem. Today we go through the best ways […]
How to go live on TikTok — that is what this lesson is about. How exactly do you make entertaining live videos on TikTok, whether for yourself or for marketing? As you know, in the TikTok Academy we cover every subject to do with TikTok. If you are new here, take a look at the […]
Noindex — that’s the subject of this lesson. What is noindex? How and when do you use it? Is noindex a hint or a directive? What exactly does noindex do? Does the crawl rate of a noindexed page fall away over time? When is the nofollow tag the better choice instead? These and plenty more […]
