How to make money on TikTok — that is the subject of this lesson. How, and how much, do the best-known tiktokers earn, and above all, can you really make money on TikTok? The app keeps growing and pulls in more and more of Generation Z — and now brands, which are watching it with […]
SERP analysis — that’s the subject of this lesson in the SEO Academy. A results page, or Search Engine Results Page (SERP), is of course a list of pages (and their URLs) that a search engine considers useful and relevant in answer to a search term (a keyword). When writing and optimizing content for SEO […]
Google RankBrain — that’s the subject of this lesson. What is Google RankBrain and how does it work? How often is it updated? Which queries has it affected? What effects have this Google algorithm and the various RankBrain updates had — and still have — on the way SEO itself is done? We’ll cover all […]
SEO copywriting — that’s the subject of this lesson. How to write an SEO-optimized article, what SEO copywriting is, SEO writing, SEO text, SEO articles, copywriting for the web, SEO copywriting techniques… there’s a lot to get through. As you’ll know, in our SEO Academy we cover every topic connected to ranking on search engines. […]
Welcome to the second lesson of our Growth Hacking Academy, on growth hackers: who they are and what they do. As we explained in the last lesson, growth hacking is an innovative way of doing marketing. It’s the evolution of traditional marketing and it’s built on constant experiments. Growth hacking is about growing a business. […]
Welcome to our Instagram Academy. Today we are talking about Instagram profile analysis. As we know, Instagram is turning from a platform and photo-led social network into a marketing tool. Want to make money on Instagram? Using Instagram for business and need to know the best Instagram analytics tools? If the answer is yes, you […]
Welcome to a new lesson of the Instagram Academy. Today we tackle a subject close to the heart of anyone hoping to make money on Instagram: how to become an influencer. Influencer marketing is a market full of opportunity today, and plenty of people want in. According to Statista, the well-known American market analysis platform, […]
Instagram for business: want to create a business Instagram profile because you want to make money on Instagram, or do you want to understand how Instagram for business works? You are in the right place. In earlier lessons we covered various subjects: how to create an Instagram profile, how to improve it, hashtags for Instagram, […]
Welcome to a new lesson of our Instagram Academy. In an earlier lesson we saw how to download Instagram photos to a PC. But how does it work for video? What if you want to download videos from the people you follow straight to your phone? No problem. Today we go through the best ways […]
How to go live on TikTok — that is what this lesson is about. How exactly do you make entertaining live videos on TikTok, whether for yourself or for marketing? As you know, in the TikTok Academy we cover every subject to do with TikTok. If you are new here, take a look at the […]
Noindex — that’s the subject of this lesson. What is noindex? How and when do you use it? Is noindex a hint or a directive? What exactly does noindex do? Does the crawl rate of a noindexed page fall away over time? When is the nofollow tag the better choice instead? These and plenty more […]
The world of fashion, beautiful clothes and the good life is certainly among the main subjects on the most followed profiles on networks such as Instagram. Alessia Vanzetto on Instagram is one example. If you search “who is Alessia Vanzetto” online it will not be easy to find much beyond social profiles tied to fashion […]
How to do slow motion on TikTok — that is the subject of this lesson. Plenty of people use TikTok today and brands are starting to take an interest in this app for making and sharing short videos. The app gives them a wide selection of music clips, filters and special effects. Users and brands […]
How to do transitions on TikTok — that is the subject of this lesson. You may have noticed that videos from other users and brands carry special transition effects and wondered how they were made. In this lesson we will tell you what TikTok transitions are and how to do them. As you know, in […]
Why is TikTok so successful? That is what we will look at in this lesson. We will start with what TikTok is, follow TikTok’s growth over time and finish by setting out all the reasons TikTok took off. As you know, in the TikTok Academy we cover every subject related to the TikTok social network. […]
Welcome to this lesson of our Facebook Academy. Today we’re talking about how to log in to Facebook — something a lot of you care about, for all sorts of reasons. Did you have an account on this platform in the past, but now you can’t remember it and can’t get back in? Do you […]
Welcome, or welcome back, to our ever-growing Growth Hacking Academy! Having covered A/B testing, SimilarWeb and marketing strategies in recent lessons, this time we want to talk about the referral programme. The term is easily confused with the better-known affiliate programme. Which is why we’d encourage you to follow this lesson closely, so you can […]
Why should companies in Italy use TikTok? That is the subject of this TikTok Academy lesson. We will start with what TikTok is and why it matters in Italy, then give you everything you need on how to use TikTok for business, marketing and communication. If you are new here, take a look at the […]
Welcome to this lesson of the Growth Hacking Academy, in which we’ll tackle marketing strategies. In a market as competitive and as fast-changing as today’s, being profitable and growing your business calls for the right commercial and marketing strategies, properly defined and implemented. Online and offline marketing strategies, brand and digital strategies, B2B and B2C […]
The TikTok guide: in this lesson you will find everything you need to know about TikTok. What it is and how do you use TikTok? How do you do marketing on TikTok? How do you make entertaining videos? Why does TikTok matter? What are this platform’s main features? There is plenty to cover in this […]
Welcome to this lesson of our Instagram Academy. Today we are talking about links on Instagram and looking in detail at where they can go to actually work. Links on Instagram are the source of plenty of questions and doubts, since there are places where links turn out not to be clickable and therefore useless. […]
How to grow your TikTok followers — that is the subject of this lesson of our TikTok Academy. This is the third lesson of the TikTok Academy. Having explained what TikTok is and how to create a TikTok account, in this lesson we will look at how to grow fans and followers on TikTok so […]
Yoast SEO — that’s the subject of this lesson. What is Yoast SEO and how do you get the most out of it? Is the free version enough, or is the Premium version worth it? Are you better off with Yoast SEO or with native tools such as Genesis? What are the credible alternatives? There’s […]
SimilarWeb is the subject of this lesson. Whether you’re a blogger, a freelancer or a web agency, you’ve probably asked yourself questions like these: how much traffic should I expect on the site? How long before I see the organic traffic I’m hoping for? What opportunities can I take in my own sector? How much […]
