In this lesson of your trusted Facebook Academy, we’re tackling the topic of how to block someone on Facebook. As you can imagine, sooner or later everyone runs into some unpleasant situation during their Facebook experience. Sometimes we end up accepting friend requests even from people we don’t know. On one hand it can feel […]
Welcome to the lesson dedicated to Facebook chat! Couldn’t resist creating a new Facebook profile and can’t wait to get in touch with your friends and acquaintances? Perfect, you’re in the right place, because we’re going to show you how to chat on Facebook. As you probably know, Facebook is the most widely used social […]
In this lesson we’ll talk about the Facebook page, a useful and highly recommended tool for doing business. Here’s what we’ll cover in this lesson: what a Facebook business page is the differences between a personal profile and a business page when to use a Facebook business page how to create a page on Facebook […]
Do you know how to create a Facebook group? First of all, welcome to the third lesson of the Facebook Academy. As you’ve probably guessed, in this lesson we’ll be talking about how to create a group on Facebook. But before we do, let’s start by explaining what a Facebook group actually is. A Facebook […]
Welcome to the second lesson of the Facebook Academy, where you’ll learn how to use Facebook. Facebook (go to the site) is the most widely used social network in the world and it’s packed with features, but let me reassure you right away: it’s not hard to use at all. Knowing how to use Facebook […]
Welcome to our Facebook Academy! This is the first lesson, and we’re going to teach you how to sign up for Facebook! Facebook is the most widely used social network in the world, with 2 billion registered users. So, are you on Facebook yet or not? Maybe you’re not an internet expert and need a […]
The article you’re about to read on the 301 redirect isn’t one of the easiest in our SEO Academy. It uses terms and concepts an SEO expert knows inside out because they work with them daily, but anyone outside the trade may struggle with parts of it. So we’ve done our best to simplify the […]
What is duplicate content? Duplicate content means pages, articles or products on a site that carry content identical to another page, article or product. Plenty of people assume content duplication only means copying text from other sites. In reality most Google penalties for duplicate content come from duplicate content within your own site. Think about […]
Let me introduce this new lesson on Instagram Stories like this: in America, young users spend a lot of time on Snapchat. Young people love the fact that they can create posts which disappear after 24 hours. What they make and put online destroys itself in short order. Instagram, quite rightly, did not want to […]
You have heard about these famous Instagram bots and wondered: what are Instagram bots? You have come to the right place at the right time. If you are here, you probably don’t know exactly what Instagram bots are, how they work or which are the best — in short, you need information. We will give […]
Featured snippet, position #1, position #0: what’s the difference? Featured snippet, position #1, position #0… what exactly are we talking about? Don’t worry — by the end of this article each of these will be clear. Let’s start with the definitions: Featured snippet (also called position zero or position #0): a result that appears in […]
Here you are. You landed on this page, on this lesson, because you want to know how to make money on Instagram. You are probably trying to grow your Instagram profile in order to make money with Instagram. The first thing to know is that it takes time, that it isn’t simple, and that you […]
You have reached an important section: if you want results from your Instagram profile you have to ask yourself how to use likes and comments on Instagram. We will try to answer that as well as we can. You have surely come across profiles overflowing with likes on Instagram while you struggle, or have struggled, […]
Welcome to the lesson about posting frequency on Instagram. Today you will find out how often to post on Instagram. In the previous lesson we looked at when to post on Instagram; now we will talk about how much. You have probably asked yourself this, because you have realised that consistency on Instagram pays — […]
Our Instagram Academy is ready to answer a common question: when should you post on Instagram? In these paragraphs I will talk about the change to Instagram’s algorithm and why understanding when to post on Instagram matters if you want to reach more people. The photo you post on Instagram doesn’t always get the reception […]
What is SEMrush? SEMrush (go to the official site) is an all-in-one digital marketing suite with tools covering SEO, PPC, keyword research, competitor analysis, social media, PR, content and more. Founded in 2008, SEMrush earned a reputation among SEOs as the industry standard for keyword research. More recently the company has broadened the software to […]
In this lesson you will learn which hashtags to use on Instagram. When Instagram comes up, the word “hashtag” comes with it. Instagram and hashtags are linked, and one is rather the fuel of the other. Hashtags for Instagram are like petrol for a car. In the previous article I explained what hashtags are, and […]
If you are reading this article it is because you want to know how to grow your Instagram followers. You are in the right place. I will try to give you the right pointers for building a good Instagram profile that lets you grow your followers and therefore grow on Instagram. Bear in mind that […]
If you are reading this article it is because you need to improve your Instagram profile. You are in the right place. I will try to give you the right pointers for building a good Instagram profile that gets you more visibility and more followers. In this article you will learn how to choose your […]
Ignoring off-page SEO and assuming that optimizing on-page SEO is enough to make a website or a blog successful will get you… precisely nowhere. As we saw in the previous lesson of our Academy, there are essentially two ways to optimize a website so that it becomes more visible to Google and lands on the […]
Plenty of people ask why use Instagram or how to use Instagram. In this article we will try to answer that. Instagram comes up more and more, yet many people still ask what Instagram is. Instagram is nothing more than a social network — but not just any one: it is the network of the […]
How do you create an Instagram profile? That is one of the first questions people ask when they start using Instagram. But what is Instagram? Instagram is a fast-growing photo-led social network, bought by Facebook, that lets you share photos and videos (up to a minute long) shot instantly and easily on your phone, with […]
On-page SEO is the set of actions you carry out while a web page is being built. It’s an optimization that on one hand helps Google’s crawler read the website, and on the other makes the page friendlier for the people reading it. Want to become an SEO guru? Thinking about starting a career in […]
Let’s talk about the SEO meta description. When you optimize a page for search engines, there’s a whole set of factors to take into account beyond the content of the page itself. One of them is the SEO meta description which, as we’ll see shortly, is not a direct ranking factor but still influences ranking […]
