The world of fashion, beautiful clothes and the good life is certainly among the main subjects on the most followed profiles on networks such as Instagram. Alessia Vanzetto on Instagram is one example. If you search “who is Alessia Vanzetto” online it will not be easy to find much beyond social profiles tied to fashion […]
How to do slow motion on TikTok — that is the subject of this lesson. Plenty of people use TikTok today and brands are starting to take an interest in this app for making and sharing short videos. The app gives them a wide selection of music clips, filters and special effects. Users and brands […]
How to do transitions on TikTok — that is the subject of this lesson. You may have noticed that videos from other users and brands carry special transition effects and wondered how they were made. In this lesson we will tell you what TikTok transitions are and how to do them. As you know, in […]
Why is TikTok so successful? That is what we will look at in this lesson. We will start with what TikTok is, follow TikTok’s growth over time and finish by setting out all the reasons TikTok took off. As you know, in the TikTok Academy we cover every subject related to the TikTok social network. […]
Welcome to this lesson of our Facebook Academy. Today we’re talking about how to log in to Facebook — something a lot of you care about, for all sorts of reasons. Did you have an account on this platform in the past, but now you can’t remember it and can’t get back in? Do you […]
Welcome, or welcome back, to our ever-growing Growth Hacking Academy! Having covered A/B testing, SimilarWeb and marketing strategies in recent lessons, this time we want to talk about the referral programme. The term is easily confused with the better-known affiliate programme. Which is why we’d encourage you to follow this lesson closely, so you can […]
Why should companies in Italy use TikTok? That is the subject of this TikTok Academy lesson. We will start with what TikTok is and why it matters in Italy, then give you everything you need on how to use TikTok for business, marketing and communication. If you are new here, take a look at the […]
Welcome to this lesson of the Growth Hacking Academy, in which we’ll tackle marketing strategies. In a market as competitive and as fast-changing as today’s, being profitable and growing your business calls for the right commercial and marketing strategies, properly defined and implemented. Online and offline marketing strategies, brand and digital strategies, B2B and B2C […]
The TikTok guide: in this lesson you will find everything you need to know about TikTok. What it is and how do you use TikTok? How do you do marketing on TikTok? How do you make entertaining videos? Why does TikTok matter? What are this platform’s main features? There is plenty to cover in this […]
Welcome to this lesson of our Instagram Academy. Today we are talking about links on Instagram and looking in detail at where they can go to actually work. Links on Instagram are the source of plenty of questions and doubts, since there are places where links turn out not to be clickable and therefore useless. […]
How to grow your TikTok followers — that is the subject of this lesson of our TikTok Academy. This is the third lesson of the TikTok Academy. Having explained what TikTok is and how to create a TikTok account, in this lesson we will look at how to grow fans and followers on TikTok so […]
Yoast SEO — that’s the subject of this lesson. What is Yoast SEO and how do you get the most out of it? Is the free version enough, or is the Premium version worth it? Are you better off with Yoast SEO or with native tools such as Genesis? What are the credible alternatives? There’s […]
SimilarWeb is the subject of this lesson. Whether you’re a blogger, a freelancer or a web agency, you’ve probably asked yourself questions like these: how much traffic should I expect on the site? How long before I see the organic traffic I’m hoping for? What opportunities can I take in my own sector? How much […]
SEO experts — that’s the subject of this lesson. Who these Search Engine Optimization professionals are, how you become an SEO expert, whether a course is enough, what a typical SEO consultant job description looks like, which other areas of digital marketing SEO experts tend to focus on, how much these SEO specialists earn — […]
Nofollow — that’s the subject of this lesson. What NoFollow means, what nofollow links are, how and when to create one, what the difference between dofollow and nofollow is, which nofollow plugins are worth using… there’s a lot to get through. As you’ll know, in the SEO Academy we cover every topic connected to ranking […]
How to create a TikTok account — that is the subject of this lesson of our TikTok Academy. This is the second lesson of the TikTok Academy. In the first we worked out what TikTok is and why you should use it; in this one we will cover how to create a TikTok account, for […]
Welcome to this lesson of the Instagram Academy, where we will talk about metrics on the photo-led social network and look specifically at a very important figure to keep in mind: the engagement rate on Instagram. A mistake many people make on Instagram is to think the only figures worth watching are follower count and […]
Welcome to this lesson of your favourite Instagram Academy. Today we are talking about the blue tick on Instagram: what it is and how to get it. You have surely wondered when the blue tick appears on Instagram and why some people have it and others don’t. In this lesson we will go through the […]
Welcome, or welcome back, to our Growth Hacking Academy! In this lesson we’re tackling A/B testing. Plenty of people talk about it, very few genuinely use it. They don’t realise what A/B testing brings to defining an objective, effective marketing strategy. How often have your efforts produced results you didn’t expect and couldn’t explain? A […]
What size should a photo or video be on Instagram so it looks right and doesn’t get cropped when we post it in an Instagram Story? That is the classic question people ask when they start out on the photo-led social network. In this lesson of the Instagram Academy we decided to tackle it: Instagram […]
TikTok is the subject of this lesson. What is TikTok and how does it work? How can I use it for marketing? Why has TikTok mattered as a social network since 2019? How can it give a brand visibility? And much more — there is plenty to cover. In our TikTok Academy we cover every […]
Welcome to this lesson of the Growth Hacking Academy, which tackles personal branding. Even today, for many people — entrepreneurs included — thinking of themselves as a brand feels unusual. Yet living in a digital age, they probably already have a personal brand. If you have any online account at all — Facebook, Instagram, Twitter, […]
Welcome to this lesson of the Instagram Academy. Today we are talking about how to create an Instagram account for business — a company profile. If your question is why you should create a business account on Instagram, or how to do it, you are in the right place. In this lesson we will look […]
Welcome to this lesson of the Instagram Academy. Today we talk about the public figures who have made social networks such as Instagram their biggest source of income: the top Instagram influencers in Italy. Instagram is full of Italian influencers, and you could draw up countless lists dividing Italy’s Instagram influencers by category, region, gender […]
