SEO experts — that’s the subject of this lesson. Who these Search Engine Optimization professionals are, how you become an SEO expert, whether a course is enough, what a typical SEO consultant job description looks like, which other areas of digital marketing SEO experts tend to focus on, how much these SEO specialists earn — […]
Nofollow — that’s the subject of this lesson. What NoFollow means, what nofollow links are, how and when to create one, what the difference between dofollow and nofollow is, which nofollow plugins are worth using… there’s a lot to get through. As you’ll know, in the SEO Academy we cover every topic connected to ranking […]
How to create a TikTok account — that is the subject of this lesson of our TikTok Academy. This is the second lesson of the TikTok Academy. In the first we worked out what TikTok is and why you should use it; in this one we will cover how to create a TikTok account, for […]
Welcome to this lesson of the Instagram Academy, where we will talk about metrics on the photo-led social network and look specifically at a very important figure to keep in mind: the engagement rate on Instagram. A mistake many people make on Instagram is to think the only figures worth watching are follower count and […]
Welcome to this lesson of your favourite Instagram Academy. Today we are talking about the blue tick on Instagram: what it is and how to get it. You have surely wondered when the blue tick appears on Instagram and why some people have it and others don’t. In this lesson we will go through the […]
Welcome, or welcome back, to our Growth Hacking Academy! In this lesson we’re tackling A/B testing. Plenty of people talk about it, very few genuinely use it. They don’t realise what A/B testing brings to defining an objective, effective marketing strategy. How often have your efforts produced results you didn’t expect and couldn’t explain? A […]
What size should a photo or video be on Instagram so it looks right and doesn’t get cropped when we post it in an Instagram Story? That is the classic question people ask when they start out on the photo-led social network. In this lesson of the Instagram Academy we decided to tackle it: Instagram […]
TikTok is the subject of this lesson. What is TikTok and how does it work? How can I use it for marketing? Why has TikTok mattered as a social network since 2019? How can it give a brand visibility? And much more — there is plenty to cover. In our TikTok Academy we cover every […]
Welcome to this lesson of the Growth Hacking Academy, which tackles personal branding. Even today, for many people — entrepreneurs included — thinking of themselves as a brand feels unusual. Yet living in a digital age, they probably already have a personal brand. If you have any online account at all — Facebook, Instagram, Twitter, […]
Welcome to this lesson of the Instagram Academy. Today we are talking about how to create an Instagram account for business — a company profile. If your question is why you should create a business account on Instagram, or how to do it, you are in the right place. In this lesson we will look […]
Welcome to this lesson of the Instagram Academy. Today we talk about the public figures who have made social networks such as Instagram their biggest source of income: the top Instagram influencers in Italy. Instagram is full of Italian influencers, and you could draw up countless lists dividing Italy’s Instagram influencers by category, region, gender […]
Looking for a free SEO guide? Or an SEO guide for beginners — and not only beginners? Want to understand how search engines work? Or perhaps to learn how to write SEO-optimized copy? If your ideas are already fairly clear, maybe you’d like to know the best SEO tools so you can actually get to […]
Welcome to this lesson of our Growth Hacking Academy, where we’ll tackle Hotjar. What it is and what it’s for, how to use it effectively, what its main features are, what it costs, and whether there are solid alternatives. We’re confident you’ve wondered, or that you’ll find the subject interesting — it’s no accident that […]
Welcome to this lesson of the Growth Hacking Academy, on Zapier. What is Zapier? What is it for? How do you build a Zap? How do you automate tasks with it? You’ll have heard plenty about it lately, and if you’ve landed here you’re certainly asking these questions. In this lesson we’ll clear up every […]
Welcome to our Growth Hacking Academy. In this lesson we’ll tackle one of the great dilemmas facing anyone approaching the world of CMS platforms: Joomla vs WordPress? WordPress vs Joomla? Ask any member of the webmaster community who works with these platforms daily and no two will give you the same answer. Each will pick […]
When Instagram comes up, one of the most common and most used hashtags is certainly #breakfast. There is a queen of that hashtag, and it is certainly Petunia Ollister’s Instagram profile. In this lesson of our Instagram Academy we talk about a successful account: Petunia Ollister on Instagram, author of Colazione d’autore and an influencer […]
Google Hummingbird — that’s the subject of this lesson. What exactly Google Hummingbird is and how it works. When the Mountain View company released it. What real impact the Hummingbird algorithm had on search, and therefore on Search Engine Optimization (SEO). How it fits together with Google Panda, Google Penguin and the other filters. Which […]
Welcome to this lesson of our Instagram Academy. Today we cover a subject that interests a great many people who have decided to look into Instagram embed — how to embed Instagram content on your own site or blog. If you think this is complicated and out of reach, you are wrong: in this lesson […]
Google Penguin — that’s the subject of this lesson. What is Google Penguin and how does it work? What are its main updates and how did they show up in the search results and in SEO strategies? Does Google Penguin still matter today? And what do you do if you find you’ve been hit by […]
Google Panda — that’s the subject of this lesson. What is Google Panda and how does it work? What are its main updates and how did they show up in the search results? Why does Google Panda still matter today? How did it change the way Search Engine Optimization (SEO) is done? There’s a lot […]
Welcome to this lesson of our Instagram Academy, where we will talk about Instagram Swipe Up: what it is and how to use it. As the Academy’s lessons go on we cover more and more tools and activities that become useful once you start building a real following on this network and decide to use […]
The Google algorithm — that’s the subject of this lesson. But what exactly is the Google algorithm? How does it work, how often is it updated, and which of its updates matter most? How did the changes that followed the June 2019 Core Update and the others show up in the search results, and therefore […]
Welcome to the Growth Hacking Academy. In this lesson we’ll cover innovative startups — the special legal status Italian law gives young technology companies. If you’ve landed here you’re probably weighing up starting one in Italy. Excellent idea. But are you sure you know every important aspect you have to account for? If the answer […]
Welcome to the Growth Hacking Academy. In this lesson we’ll cover successful startups, a thoroughly current subject that’s often misunderstood. We’d wager you’ve often heard about startups born in American garages to young people who became millionaires overnight. Good news: it doesn’t only happen in America. By now we can count a considerable number of […]
