Instagram business account | Instagram Academy

Welcome to this lesson of the Instagram Academy. Today we are talking about how to create an Instagram account for business — a company profile.

If your question is why you should create a business account on Instagram, or how to do it, you are in the right place. In this lesson we will look at how to do it, why to do it and how to tell when the time has come. The advantages of an Instagram business account are countless.

If you are ready to go deeper into Instagram and everything that makes it what it is, let’s start.

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Instagram business account: why bother

Instagram’s success has grown exponentially in recent years, to the point that people are starting to use this network the way they use Google — to look for information, products or people. So companies need to make the most of the platform by being found when users search for something close to the product or service they offer.

The Instagram market is full of companies that have decided to take their share and set up a business account on Instagram.

But we need to understand why. To do that we have to look at what a business account on Instagram can do that a personal profile cannot.

What does a business account on Instagram give you?

You can:

analyse post performance with real-time metrics that update through the day;
analyse your followers and how they interact with your posts;
have a button that lets people contact you more simply and directly;
create sponsored posts or stories to reach more people and build awareness of the person and the brand.

Free image from Pixabay

Setting up a company profile on Instagram

You can either create a business account on Instagram from scratch or switch an existing personal account to a company one. How?

If you are working out how to create an Instagram business account, you are in the right place. Here is how:

open Instagram
tap the three-line symbol
tap “Settings”
go to “Account”
look for “Switch to a business account”
link your account to a Facebook page belonging to your company
tap “done”.

Having a Facebook page linked to your Instagram company profile is essential if you want all the extra features of a business account on Instagram.

The linked Facebook page also lets you manage the brand’s geotag feature and gives you access to Business Manager for running advertising campaigns.

We are sure this article will help –> How to connect Instagram to Facebook

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Instagram business account: the basic settings

Once the settings are done and you know how to set up your Instagram company profile, you are ready to fill in the basic information your new followers will see and that will represent you.

What should you watch out for and lean on in how you communicate on this network?

When creating a business account on Instagram, or switching to one, remember that the image we want to give of ourselves has to be simple, consistent and immediate.

The things to consider are:

profile picture: this is pulled straight from the one set on the Facebook page. That doesn’t mean it can’t be changed — you can edit it — though a consistent image across networks is always recommended;
bio: short and effective. In a few lines you have to say who you are, what you do and where you are. It is worth including details such as an email address and a call to action, better known as a CTA. At the end you should put a link to the landing page you want to promote.

For a successful business account on Instagram, two more small suggestions.

Write the bio in your audience’s main language. If you are a brand with an international audience, English is the sensible choice; if you are a local brand, don’t be seduced by the glamour of going international. Write in the local language.

Second, the link in your bio should not be long. Use tools that shorten links which, for tracking reasons, are often stuffed with parameters that are not exactly pretty.

Free image from Pixabay

Conclusion

In this Instagram Academy lesson we covered how to create an Instagram business account and the main things to keep in mind.

We saw why a linked Facebook page is needed to use all the features of a business account on Instagram, and how to set the basic information potential followers will see when they land on our profile.

In short, nothing should be left to chance: keep it simple and effective so that within seconds visitors find everything they need on your Instagram profile.

We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.

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