Instagram Academy

Instagram profile analysis | Instagram Academy

Welcome to our Instagram Academy. Today we are talking about Instagram profile analysis. As we know, Instagram is turning from a platform and photo-led social network into a marketing tool. Want to make money on Instagram? Using Instagram for business and need to know the best Instagram analytics tools? If the answer is yes, you […]

Instagram for business | Instagram Academy

Instagram for business: want to create a business Instagram profile because you want to make money on Instagram, or do you want to understand how Instagram for business works? You are in the right place. In earlier lessons we covered various subjects: how to create an Instagram profile, how to improve it, hashtags for Instagram, […]

How to become an Instagram influencer | Instagram Academy

Welcome to a new lesson of the Instagram Academy. Today we tackle a subject close to the heart of anyone hoping to make money on Instagram: how to become an influencer. Influencer marketing is a market full of opportunity today, and plenty of people want in. According to Statista, the well-known American market analysis platform, […]

Alessia Vanzetto on Instagram: class and style | Instagram Academy

The world of fashion, beautiful clothes and the good life is certainly among the main subjects on the most followed profiles on networks such as Instagram. Alessia Vanzetto on Instagram is one example. If you search “who is Alessia Vanzetto” online it will not be easy to find much beyond social profiles tied to fashion […]

How to add links on Instagram | Instagram Academy

Welcome to this lesson of our Instagram Academy. Today we are talking about links on Instagram and looking in detail at where they can go to actually work. Links on Instagram are the source of plenty of questions and doubts, since there are places where links turn out not to be clickable and therefore useless. […]

How to calculate Instagram engagement rate | Instagram Academy

Welcome to this lesson of the Instagram Academy, where we will talk about metrics on the photo-led social network and look specifically at a very important figure to keep in mind: the engagement rate on Instagram. A mistake many people make on Instagram is to think the only figures worth watching are follower count and […]

How to get the blue tick on Instagram | Instagram Academy

Welcome to this lesson of your favourite Instagram Academy. Today we are talking about the blue tick on Instagram: what it is and how to get it. You have surely wondered when the blue tick appears on Instagram and why some people have it and others don’t. In this lesson we will go through the […]

Instagram stories resolution | Instagram Academy

What size should a photo or video be on Instagram so it looks right and doesn’t get cropped when we post it in an Instagram Story? That is the classic question people ask when they start out on the photo-led social network. In this lesson of the Instagram Academy we decided to tackle it: Instagram […]

Instagram business account | Instagram Academy

Welcome to this lesson of the Instagram Academy. Today we are talking about how to create an Instagram account for business — a company profile. If your question is why you should create a business account on Instagram, or how to do it, you are in the right place. In this lesson we will look […]

Top Italian Instagram influencers | Instagram Academy

Welcome to this lesson of the Instagram Academy. Today we talk about the public figures who have made social networks such as Instagram their biggest source of income: the top Instagram influencers in Italy. Instagram is full of Italian influencers, and you could draw up countless lists dividing Italy’s Instagram influencers by category, region, gender […]

Petunia Ollister on Instagram: photos and breakfasts | Instagram Academy

When Instagram comes up, one of the most common and most used hashtags is certainly #breakfast. There is a queen of that hashtag, and it is certainly Petunia Ollister’s Instagram profile. In this lesson of our Instagram Academy we talk about a successful account: Petunia Ollister on Instagram, author of Colazione d’autore and an influencer […]

How to embed Instagram content on your site | Instagram Academy

Welcome to this lesson of our Instagram Academy. Today we cover a subject that interests a great many people who have decided to look into Instagram embed — how to embed Instagram content on your own site or blog. If you think this is complicated and out of reach, you are wrong: in this lesson […]

How to do Swipe Up on Instagram | Instagram Academy

Welcome to this lesson of our Instagram Academy, where we will talk about Instagram Swipe Up: what it is and how to use it. As the Academy’s lessons go on we cover more and more tools and activities that become useful once you start building a real following on this network and decide to use […]

Caterina Balivo on Instagram: a successful profile | Instagram Academy

Welcome to this lesson of our Instagram Academy. Today we talk about Caterina Balivo’s Instagram profile, analysing it in detail to see how you might reach her kind of success and the numbers that make her profile a point of reference for young would-be influencers. With its enormous potential, Instagram has brought new personalities into […]

Giulia De Lellis on Instagram: a rising influencer | Instagram Academy

Welcome to this lesson of the Instagram Academy. Today we talk about Giulia De Lellis’s Instagram profile, looking specifically at what the influencer who came out of Italian television did to become a point of reference and an example for anyone who wants to start working on this network. Over recent years plenty of people […]

Fedez on Instagram: a profile that keeps growing | Instagram Academy

Welcome to this lesson of our Instagram Academy. Today we talk about Fedez’s Instagram profile, analysing it in detail to understand what made this Italian rapper one of the most followed people on Instagram. By now we have understood that Instagram is a hugely important source of visibility and growth, with the success that follows […]

Chiara Ferragni on Instagram: the profile’s secrets | Instagram Academy

Welcome to this lesson of our Instagram Academy. Today we talk about Chiara Ferragni’s Instagram profile and analyse what made this fashion blogger one of the most influential women in the world. That Instagram, used well, is an enormous source of income is by now established. Who better to prove it than people like Chiara […]

Belén on Instagram: the secrets of her profile | Instagram Academy

Welcome to this lesson of our Instagram Academy. Today we talk about Belén on Instagram — we will analyse Belén’s Instagram profile and go step by step through how to reach, more or less, the same results. Instagram is now the most prominent network and the one most used by young people and beyond. Among […]

How to share photos on Instagram | Instagram Academy

Welcome to a new lesson of the Instagram Academy. If you have made it this far, congratulations: you have the basics for using Instagram comfortably. In this lesson we take stock of everything you have learned so far, going back over how to share photos on Instagram in a way that works on the platform […]

How to edit photos on Instagram | Instagram Academy

Welcome to a new lesson of the Instagram Academy. Who says you need a professional camera to take a good shot? With the careful use of filters and adjustments, even a phone photo can do well on the network. Many of the best photos published on Instagram were in fact taken on a smartphone. In […]

Instagram marketing: 3 success stories | Instagram Academy

Welcome to a new lesson of the Instagram Academy. If you have followed us so far, you certainly have enough grounding to take your first steps on the platform and promote yourself or your company through Instagram marketing. You have built your Instagram profile. You even had the sense to make it a business one, […]

How to tag friends: the Instagram tag guide | Instagram Academy

Welcome to the Instagram Academy. Want to add a tag on Instagram but don’t know how? This is the lesson for you. The photo network lets you tag your friends not only inside a post, but also on the photos you publish and inside comments. What does tagging mean? A tag is a kind of […]

Geotags: how to use location on Instagram | Instagram Academy

Welcome to the Instagram Academy. In this new lesson you will find out how to use location on Instagram, also known as the geotag. What is it? A feature Instagram offers that lets you attach a geographic reference to the content you share. It is used a great deal by travel bloggers, for instance, to […]