Welcome to the second lesson of our Growth Hacking Academy, on growth hackers: who they are and what they do. As we explained in the last lesson, growth hacking is an innovative way of doing marketing. It’s the evolution of traditional marketing and it’s built on constant experiments. Growth hacking is about growing a business. […]
Welcome, or welcome back, to our ever-growing Growth Hacking Academy! Having covered A/B testing, SimilarWeb and marketing strategies in recent lessons, this time we want to talk about the referral programme. The term is easily confused with the better-known affiliate programme. Which is why we’d encourage you to follow this lesson closely, so you can […]
Welcome to this lesson of the Growth Hacking Academy, in which we’ll tackle marketing strategies. In a market as competitive and as fast-changing as today’s, being profitable and growing your business calls for the right commercial and marketing strategies, properly defined and implemented. Online and offline marketing strategies, brand and digital strategies, B2B and B2C […]
SimilarWeb is the subject of this lesson. Whether you’re a blogger, a freelancer or a web agency, you’ve probably asked yourself questions like these: how much traffic should I expect on the site? How long before I see the organic traffic I’m hoping for? What opportunities can I take in my own sector? How much […]
Welcome, or welcome back, to our Growth Hacking Academy! In this lesson we’re tackling A/B testing. Plenty of people talk about it, very few genuinely use it. They don’t realise what A/B testing brings to defining an objective, effective marketing strategy. How often have your efforts produced results you didn’t expect and couldn’t explain? A […]
Welcome to this lesson of the Growth Hacking Academy, which tackles personal branding. Even today, for many people — entrepreneurs included — thinking of themselves as a brand feels unusual. Yet living in a digital age, they probably already have a personal brand. If you have any online account at all — Facebook, Instagram, Twitter, […]
Welcome to this lesson of our Growth Hacking Academy, where we’ll tackle Hotjar. What it is and what it’s for, how to use it effectively, what its main features are, what it costs, and whether there are solid alternatives. We’re confident you’ve wondered, or that you’ll find the subject interesting — it’s no accident that […]
Welcome to this lesson of the Growth Hacking Academy, on Zapier. What is Zapier? What is it for? How do you build a Zap? How do you automate tasks with it? You’ll have heard plenty about it lately, and if you’ve landed here you’re certainly asking these questions. In this lesson we’ll clear up every […]
Welcome to our Growth Hacking Academy. In this lesson we’ll tackle one of the great dilemmas facing anyone approaching the world of CMS platforms: Joomla vs WordPress? WordPress vs Joomla? Ask any member of the webmaster community who works with these platforms daily and no two will give you the same answer. Each will pick […]
Welcome to the Growth Hacking Academy. In this lesson we’ll cover innovative startups — the special legal status Italian law gives young technology companies. If you’ve landed here you’re probably weighing up starting one in Italy. Excellent idea. But are you sure you know every important aspect you have to account for? If the answer […]
Welcome to the Growth Hacking Academy. In this lesson we’ll cover successful startups, a thoroughly current subject that’s often misunderstood. We’d wager you’ve often heard about startups born in American garages to young people who became millionaires overnight. Good news: it doesn’t only happen in America. By now we can count a considerable number of […]
Welcome to this lesson of our Growth Hacking Academy on building an online business. Selling online, building an online business from scratch, or pushing one that has only just started, is a fairly complex subject — one growth hacking can simplify. If you’re new here, the advice is to start with the first lessons of […]
Welcome to the Growth Hacking Academy. In this lesson we’ll cover chatbots, a subject drawing more and more interest. Are you asking what chatbots are? Or do you want to know how to build one? Do you want to understand the difference between a Facebook chatbot, a Telegram chatbot, a Messenger chatbot and a WhatsApp […]
Welcome to this lesson. Today we’ll give you advice on how to get more customers into a restaurant. Our Growth Hacking Academy always offers good ideas and useful information. In earlier lessons we covered how to increase sales and growth hacking strategies, gave you the grounding on what growth hacking is, pointed you at the […]
Welcome to the Academy! In this lesson of the Growth Hacking Academy I want to tell you about a tool for creating website widgets called GetSiteControl (go to the official site). Are you asking yourself: How do I create a widget for my website? How do I create a pop-up with a promotional message? How […]
Welcome to the lesson on how to increase sales from our Growth Hacking Academy! Increasing sales is a subject tied closely to growth hacking — it’s practically its essence and its only objective. So if you’re new to the Growth Hacking Academy and haven’t followed the earlier lessons, we’d suggest going through them. In those […]
We’re glad you’ve joined our Growth Hacking Academy! In earlier lessons we covered what growth hacking is, how to become a growth hacker, the best tools and growth hacking examples, and finally growth hacking strategies. In this lesson we’ll point you at the best books on growth hacking. Don’t miss our lessons — they’ll serve […]
Welcome to the Growth Hacking Academy! In earlier lessons we covered what growth hacking is, how to become a growth hacker, and the best tools and growth hacking examples. In this lesson we’ll walk through the best growth hacking strategies. If you missed the earlier lessons you can always read them now. If you’ve been […]
Welcome to this lesson of our Growth Hacking Academy! If you’ve got this far, you’ll know today’s subject: growth hacking for startups. To recap briefly what we’ve covered in earlier lessons, growth hacking is an innovative approach to marketing, built on testing various strategies until the winning one emerges. Every kind of business therefore has […]
Welcome to this lesson of our Growth Hacking Academy, on growth hacking tools. As you’ll know well by now, growth hacking is the marketing of the future — evolution and innovation. And alongside marketing’s evolution there have to be tools capable of carrying its weight. Growth hacking aims at growing the business and rests on […]
Welcome to this thoroughly interesting lesson of our Growth Hacking Academy! Today’s subject: growth hacking examples. As you’ll know from the earlier lessons of the Growth Hacking Academy, growth hacking is an innovative approach to marketing, built on testing various strategies until the winning one emerges. There are many growth hacking techniques, ranging across digital […]
Welcome to the fourth lesson of our Growth Hacking Academy, on how to do growth hacking marketing. In earlier lessons we explained clearly that growth hacking is an innovative way of doing marketing, centred on business growth and built on experiments and data. We’ve also covered the profession of the growth hacker (the pirates of […]
Welcome to the third lesson of our Growth Hacking Academy, which covers how to become a growth hacker. In the first lesson we explained what growth hacking means, and in the second we looked at who growth hackers are. As you’ll have gathered, it isn’t easy work — it takes patience, and the people who […]
Welcome to the first lesson of our Academy, on the subject of growth hacking. What is growth hacking? We’re sure you’ve wondered, because you’ll have heard a great deal about it lately. In Italy there are few growth hacking gurus, because it’s a relatively new discipline here and genuinely expert practitioners aren’t numerous. Bear in […]
