Instagram profile analysis | Instagram Academy

Welcome to our Instagram Academy. Today we are talking about Instagram profile analysis.

As we know, Instagram is turning from a platform and photo-led social network into a marketing tool.

Want to make money on Instagram? Using Instagram for business and need to know the best Instagram analytics tools?

If the answer is yes, you have already worked out that Instagram profile analysis matters enormously.

Want to know how to analyse social pages, Instagram in this case? Do you already know the best Instagram analysis and monitoring tools? Do you know what Instagram statistics will tell you?

Good — if you can’t answer those questions yet, don’t leave this page.

You are in the right place.

We will go straight to the apps that will improve your Instagram account through profile analysis.

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Instagram profile analysis: Iconosquare

Heard of it?

Iconosquare (go to the official site) is one of the best Instagram analysis and monitoring tools.

You can download it on Android and on iOS, and it is also Instagram analytics software you can use from a desktop.

This Instagram analytics app is also an excellent Instagram profile management tool.

With Iconosquare you get an area dedicated to Instagram profile analysis showing how many followers you gain or lose through the day, along with an estimate for the period.

It also tells you the best times and the best days to post.

There is more: Iconosquare lets you see and manage comments, how likes are trending and the engagement your published content earns.

Three more genuinely interesting things about Iconosquare:

You can schedule posts. You add the content you want — images, captions, hashtags — and decide whether to automate publishing or get a notification when it is time to publish and do it yourself.
You can run contests to raise engagement.
You get infographics that make profile analysis clearer.

Iconosquare is a paid tool for Instagram profile analysis, though you get a 14-day free trial.

Free image from pixabay

Socialbakers

Socialbakers is one of the tools nobody doing Instagram marketing can do without.

This Instagram tool offers a 14-day free trial and, it has to be said, a wide range of services.

You can measure and compare performance across different social media.
Optimising paid and organic strategies becomes simple, promoting only the best content and doing it at the right moment.
You can reach Instagram Analytics and combine them with statistics from the other networks you use.
You can also create more compelling content thanks to the suggestions this Instagram analytics software makes with artificial intelligence.

Surprised, as we were? This Instagram analytics tool offers a great many features.

Socialbakers works very well on desktop, and there is now a version for iOS devices that provides reporting.

An Android version is not available yet, but it is coming.

Free image from Google

Sprout Social

This is a tool for monitoring social media in real time.

With Sprout Social (go to the official site) you can track and analyse your social media activity and understand how your Instagram performance is going.

This Instagram profile analysis software offers a 30-day free trial, after which you choose between three paid plans starting at 99 euros a month.

Sprout Social also lets you schedule content to publish on Instagram.

Want your Instagram profile to take off?

Want to grow your Instagram followers?

Want to make money on Instagram?

Want to turn your Instagram around?

We can help.

Free Instagram analysis: Instagram Insights

That’s right.

Of course Instagram has a way of assessing your profile free of charge built in.

Everyone is looking for a free Instagram tool… and few know it exists and is built into the Instagram app. It is the chart-shaped icon at the top right of your profile, which takes you to a section for profile analysis.

If you don’t know it, that is because Instagram Insights only appear once you have switched to an Instagram business account.

If that interests you, go straight to our earlier lesson: you will find everything you need for switching to an Instagram business profile and reaching Instagram Analytics right there on the platform.

What do Instagram Insights measure? Let’s see.

Here is what Insights measure:

Impressions: the total number of views of your posts.
Post reach: how many unique accounts saw your post.
Profile views: how often your Instagram profile was viewed.
Follower data: information on the gender and average age of your followers and the hours they are active through the day.

You can also see the analysis of your Instagram stories and analyse the Instagram promotions you have run.

Useful, isn’t it?

Simply Measured

This Instagram analytics app does plenty too.

Simply Measured (go to the official site) is a social analytics tool, acquired by Sprout Social.

With this software you can easily reach Instagram statistics and more. It helps you work out how to optimise social campaigns, analyse competitors and their campaigns, and produce reports with all the data you need.

You can combine Instagram data with data from other channels you use, such as Facebook and Twitter.

You can request a demo version of this Instagram profile analysis tool.

Free image from Pixabay

Union Metrics

The Union Metrics tool (go to the official site) gives you the analysis you need to build a good social media marketing strategy.

With Union Metrics you can analyse your own Instagram profile and analyse competitors’ profiles to sharpen what you do on Instagram.

One interesting feature lets you analyse conversations around a brand or a sector in real time, so you can identify the influencers and the content that succeed on Instagram.

You can get Instagram account analysis free of charge with Union Metrics.

This is a free Instagram tool that gives you free Instagram analytics.

Within minutes this Instagram analytics app tells you:

the best time to publish on Instagram;
which hashtags to use for more engagement;
who your best followers are;
what you should publish more or less of.

Now you know some new tools for getting your profile’s Instagram statistics.

All that is left is to start using them.

Good luck.

Conclusion

After this lesson you will have understood that there are tools for analysing an Instagram profile and that using them matters a great deal if you use Instagram for business. There are both free Instagram tools and paid profile analysis tools.

We have gone through the best Instagram analytics tools in this lesson — all that is left is to start testing them and getting comfortable with these platforms.

We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.

Want Instagram consultancy? Get in touch — we will work out the best Instagram strategy to do what it takes and reach your goal.

Want to sharpen your Instagram knowledge? Get in touch — we will find the course that fits you.

Want to ask us something or just talk? Get in touch — that is what we are here for.