Looking for a free SEO guide? Or an SEO guide for beginners — and not only beginners? Want to understand how search engines work? Or perhaps to learn how to write SEO-optimized copy? If your ideas are already fairly clear, maybe you’d like to know the best SEO tools so you can actually get to […]
Welcome to this lesson of our Growth Hacking Academy, where we’ll tackle Hotjar. What it is and what it’s for, how to use it effectively, what its main features are, what it costs, and whether there are solid alternatives. We’re confident you’ve wondered, or that you’ll find the subject interesting — it’s no accident that […]
Welcome to this lesson of the Growth Hacking Academy, on Zapier. What is Zapier? What is it for? How do you build a Zap? How do you automate tasks with it? You’ll have heard plenty about it lately, and if you’ve landed here you’re certainly asking these questions. In this lesson we’ll clear up every […]
Welcome to our Growth Hacking Academy. In this lesson we’ll tackle one of the great dilemmas facing anyone approaching the world of CMS platforms: Joomla vs WordPress? WordPress vs Joomla? Ask any member of the webmaster community who works with these platforms daily and no two will give you the same answer. Each will pick […]
When Instagram comes up, one of the most common and most used hashtags is certainly #breakfast. There is a queen of that hashtag, and it is certainly Petunia Ollister’s Instagram profile. In this lesson of our Instagram Academy we talk about a successful account: Petunia Ollister on Instagram, author of Colazione d’autore and an influencer […]
Google Hummingbird — that’s the subject of this lesson. What exactly Google Hummingbird is and how it works. When the Mountain View company released it. What real impact the Hummingbird algorithm had on search, and therefore on Search Engine Optimization (SEO). How it fits together with Google Panda, Google Penguin and the other filters. Which […]
Welcome to this lesson of our Instagram Academy. Today we cover a subject that interests a great many people who have decided to look into Instagram embed — how to embed Instagram content on your own site or blog. If you think this is complicated and out of reach, you are wrong: in this lesson […]
Google Penguin — that’s the subject of this lesson. What is Google Penguin and how does it work? What are its main updates and how did they show up in the search results and in SEO strategies? Does Google Penguin still matter today? And what do you do if you find you’ve been hit by […]
Google Panda — that’s the subject of this lesson. What is Google Panda and how does it work? What are its main updates and how did they show up in the search results? Why does Google Panda still matter today? How did it change the way Search Engine Optimization (SEO) is done? There’s a lot […]
Welcome to this lesson of our Instagram Academy, where we will talk about Instagram Swipe Up: what it is and how to use it. As the Academy’s lessons go on we cover more and more tools and activities that become useful once you start building a real following on this network and decide to use […]
The Google algorithm — that’s the subject of this lesson. But what exactly is the Google algorithm? How does it work, how often is it updated, and which of its updates matter most? How did the changes that followed the June 2019 Core Update and the others show up in the search results, and therefore […]
Welcome to the Growth Hacking Academy. In this lesson we’ll cover innovative startups — the special legal status Italian law gives young technology companies. If you’ve landed here you’re probably weighing up starting one in Italy. Excellent idea. But are you sure you know every important aspect you have to account for? If the answer […]
Welcome to the Growth Hacking Academy. In this lesson we’ll cover successful startups, a thoroughly current subject that’s often misunderstood. We’d wager you’ve often heard about startups born in American garages to young people who became millionaires overnight. Good news: it doesn’t only happen in America. By now we can count a considerable number of […]
Welcome to this lesson of our Growth Hacking Academy on building an online business. Selling online, building an online business from scratch, or pushing one that has only just started, is a fairly complex subject — one growth hacking can simplify. If you’re new here, the advice is to start with the first lessons of […]
Welcome to this lesson of our Instagram Academy. Today we talk about Caterina Balivo’s Instagram profile, analysing it in detail to see how you might reach her kind of success and the numbers that make her profile a point of reference for young would-be influencers. With its enormous potential, Instagram has brought new personalities into […]
Welcome to this lesson of our Facebook Academy. Today we’ll talk about the Facebook App: how to download it and all the steps you need to follow to start using Zuckerberg’s famous blue platform. For one reason or another you still haven’t signed up for Facebook, and you feel cut off from the world because […]
International SEO — that’s the subject of this lesson. What exactly international SEO is, how it differs from standard SEO, how to optimize a website for foreign markets, which strategies work best — there’s plenty to get through. As you’ll know, in our SEO Academy we cover every topic connected to search engine rankings. If […]
Welcome to this lesson of the Instagram Academy. Today we talk about Giulia De Lellis’s Instagram profile, looking specifically at what the influencer who came out of Italian television did to become a point of reference and an example for anyone who wants to start working on this network. Over recent years plenty of people […]
Ecommerce SEO — that’s what this lesson covers. Why and how to do SEO for ecommerce, how to define ecommerce SEO strategies that let us grow online sales, which are the best ecommerce SEO tools, and plenty more… As you’ll know, in our SEO Academy we cover every topic connected to search engine rankings, for […]
Welcome to this lesson of our Instagram Academy. Today we talk about Fedez’s Instagram profile, analysing it in detail to understand what made this Italian rapper one of the most followed people on Instagram. By now we have understood that Instagram is a hugely important source of visibility and growth, with the success that follows […]
SEO audit — that’s the subject of this lesson. What an SEO audit is, how to audit a page or a website, what separates an on-site SEO audit from an on-page SEO audit or a technical SEO audit, what an SEO audit checklist is and how to build one, which are the best free SEO […]
Local SEO (local search engine optimization) — that’s the subject of this lesson. What local SEO is, how it differs from organic SEO and how to do it. Which techniques, tactics and local SEO strategies work best, and which tools, software and plugins local SEO specialists and local SEO analysts use. So we’ll be covering […]
In this Facebook Academy lesson, we’re talking about something that matters to a lot of users who’ve found themselves sitting at their PC, on a Facebook page, watching a funny or moving video — with no way to download it. Tons of users try to figure out how to download videos from Facebook — sadly, […]
Welcome to this lesson of our Instagram Academy. Today we talk about Chiara Ferragni’s Instagram profile and analyse what made this fashion blogger one of the most influential women in the world. That Instagram, used well, is an enormous source of income is by now established. Who better to prove it than people like Chiara […]
