On-page SEO is the set of actions you carry out while a web page is being built. It’s an optimization that on one hand helps Google’s crawler read the website, and on the other makes the page friendlier for the people reading it. Want to become an SEO guru? Thinking about starting a career in […]
Let’s talk about the SEO meta description. When you optimize a page for search engines, there’s a whole set of factors to take into account beyond the content of the page itself. One of them is the SEO meta description which, as we’ll see shortly, is not a direct ranking factor but still influences ranking […]
“What is an SEO title?” That’s one of the first questions people ask when they start doing SEO. The SEO title, also called the Tag Title, is an element written in HTML (a markup language) that specifies the title of a web page. SEO titles appear in search engine results pages (SERPs) as clickable headlines. […]
What is the SERP? It isn’t a trivial question — we use it every day without knowing the name. SERP stands for “Search Engine Results Page”: it’s the Google results page that appears once you’ve typed a query (a question, phrase or word you need information about). The SERP is made up of several parts: […]
SEO: what does it mean? What is SEO? What is the definition of SEO? What does SEO stand for? And above all: is SEO the discipline, or the person who practises it? Both, depending on how you use the word. SEO (Search Engine Optimization) is the discipline concerned with optimizing content for search engines. An […]
