Welcome to this lesson of our Instagram Academy. Today we talk about Belén on Instagram — we will analyse Belén’s Instagram profile and go step by step through how to reach, more or less, the same results.
Instagram is now the most prominent network and the one most used by young people and beyond. Among the most successful and followed profiles you will certainly find Belén’s Instagram.
Wander a little around the profile @belenrodriguezreal (go to the profile), the name the Argentine showgirl chose for Instagram, and you may be surprised by the numbers.
The question you might ask is: how can I reach the success Belén Rodríguez has on Instagram?
Don’t worry — nothing is impossible with the right knowledge and some hard work.
Want to become an Instagram PRO?
INSTAGRAM COURSE 2019
The most complete course you will find
14 modules – 16 videos – 27 pdf
More than 5 hours of video
Lifetime access to every course update
Read more
Belén on Instagram: profile analysis
Wondering how people like Belén reached the follower numbers that made them the web celebrities they are today? So did we, and we decided to analyse Belén’s profile and weigh up, aspect by aspect, the strengths and the potential an Instagram profile can reach.
Belén Rodríguez’s Instagram profile has more than 8 million followers and currently carries more than 6,000 posts, without counting the stories posted every day.
Stories let us — and above all public figures recognised as such by Instagram — bring people into whatever is most interesting in their day without clogging the feed.
So let’s analyse Belén’s Instagram stories.
Belén does not post a photo or video every day. Her activity is heavily focused on the famous Instagram stories, available for 24 hours, through which she shares glimpses of daily life with her followers. They are a source of content requiring limited effort, since they don’t necessarily need filters or perfect, breathtaking scenery.
Image from instagram.com
Belén on Instagram: what the Argentine star does
Let’s go into more detail on Belén’s Instagram activity, point by point.
What kind of posts and photos does she publish?
When people think of Belén Rodríguez on Instagram two things come to mind: her physique, envied the world over, and her family life, above all her son Santiago.
Those are the two broad categories her post content falls into.
Scrolling her profile page you mainly find shots and videos captured on the photo sets where she works, or scenes of family life with her son and her family.
Likes average around 200,000 and videos get roughly 600,000 views each. Impressive numbers, aren’t they?
Does Belén do collaborations on Instagram?
Sponsorships — always marked with the hashtag #advertising or #adv — are certainly present on Belén’s profile. She has worked with Bellissima Imetec for some time: her hair is one of the many things people, women users above all, envy, so a haircare product could hardly be missing.
Let’s not forget that Belén and her sister Cecilia launched their own bikini and swimwear label. So Belén, as a high-profile, highly visible figure, rightly never misses a chance to let her followers see and, if they want, buy her products.
Promoting them naturally and organically on her personal profile is certainly an excellent brand strategy, and one many public figures like her have adopted.
How many sites talk about her Instagram profile, and which?
This is another fundamental point not to forget.
Belén’s Instagram profile appears on plenty of other sites. The names of celebrities’ Instagram profiles are often cited by newspapers and websites of every kind.
The entertainment world, to which Belén belongs, certainly brings with it a set of well-known gossip sites constantly writing about equally well-known faces, hers among them. Those sites not only cite the profile name but also post images taken from those profiles through the “embed” feature, which places a direct link to the post being discussed.
That gives the more curious a direct connection to Instagram and to the profile itself.
Image from ninjalitics.com
What is the profile’s engagement rate?
There is a great rule on social platforms like Instagram, never to be forgotten: the number — in this case the follower count — matters, but it isn’t everything. The number of likes and comments and the profile’s interaction with them is certainly the main figure brands consider for potential collaborations.
Belén on Instagram carries a considerable number of likes and comments (with an engagement rate of 3.43%, which is very high for a profile with such a large following). Her Instagram stories get plenty of response, so much so that the showgirl herself sometimes reposts replies or comments to her stories that made her smile or made her angry; the interaction and involvement of the person with their audience is the basic idea of Instagram.
If some of the terminology here is getting a little technical, don’t worry. There are other articles in our Instagram Academy you can read to deepen your knowledge of the Instagram world.
Just to recap quickly, the engagement rate is a figure showing how involved an audience is within a given profile. There are statistical methods for calculating it by hand, and specific programs for doing it automatically. As always, the figure has to be interpreted to judge whether performance is good or bad.
It is a figure many brands watch to judge, above all, whether followers are real or bought. Remember: don’t give in to the temptation of buying followers — there is no hiding it any more.
Want your Instagram profile to take off?
Want to land collaborations on Instagram?
Want to grow your Instagram followers?
Want to make money on Instagram?
Want to turn your Instagram around?
We can help.
Belén on Instagram: what a successful profile adds up to
To recap, having a successful profile is achievable. Taking Belén’s Instagram profile as your benchmark is very ambitious, but nothing is impossible.
Let’s go back over what we saw: the things to focus on and the ones you can skip over, at least in the early stages of your new Instagram strategy.
Remember some basics for success:
- The photos you publish are a mirror of you and your professionalism. Photos have to be well made and thought through — that is the only way to build a style of your own.
- Your social media strategy has to be a single strategy, so connect Instagram to your other networks.
- Use the right hashtags on Instagram and look after your captions.
- Don’t stop at likes or comments — interact, and your engagement rate will benefit.
- Don’t disappear from the web; consistency is the guarantee of success.
- Be consistent in publishing your posts.
Image from instagram.com
Belén on Instagram: achievable or impossible?
Everything that made Belén’s Instagram profile one of the most followed on the web is the product of hard work and a good, if not excellent, strategy.
There are certainly things you can start doing on your own, the ones described above. For others you need the help of a structured, dedicated and competent team, which can make the difference.
Conclusion
Here we are at the end of this Academy lesson, in which we talked about Belén on Instagram.
After a short introduction we analysed Belén’s Instagram profile and explained what its strengths are.
Want an Instagram profile like Belén’s? Don’t hang about — get to work and put our advice into practice. And if you need help, get in touch: we already run plenty of profiles and we can help you grow yours too.
We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
Want Instagram consultancy? Get in touch — we will work out the best Instagram strategy to do what it takes and reach your goal.
Want to sharpen your Instagram knowledge? Get in touch — we will find the course that fits you.
Want to ask us something or just talk? Get in touch — that is what we are here for.