Looking for information on Instagram for the fashion industry?
You are in the right place. Welcome to our Instagram Academy, which will give you plenty of advice for growing in fashion on Instagram. Interested in how the fashion-obsessed use Instagram?
In earlier lessons (if you missed them, they are all in our Instagram Academy) we covered plenty of Instagram subjects: how to improve your Instagram profile, how to grow your followers, when to post on Instagram, how often to post, how Instagram for business works and much more.
As you know, Instagram — on mobile and on the desktop version — is a photo-led social network with 800 million active users. There are a great many fashion profiles on Instagram, and fashion enthusiasts are deeply involved in posting and interacting with brands. Open Instagram and you notice how many people become, or hope to become, fashion influencers on Instagram.
In this lesson you will learn some tricks for building more influential fashion profiles on Instagram.
Ready for our advice on Instagram for the fashion industry?
Let’s start.
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INSTAGRAM COURSE 2019
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Instagram is behind fashion’s success in recent years — do you know why? Because people can tell their story 24 hours a day, shaping fashion trends.
How do they do it? Simply: by taking photos or selfies wearing particular clothes.
People come to Instagram for inspiration and to discover new styles, and fashion brands open their own clothing pages on Instagram: it is a must by now, they cannot be absent.
So the statistics tell us that Instagram in the fashion sector involves 96% of brands.
Want to become a fashion influencer on Instagram? We will give you useful advice to start from, but remember it takes consistency and patience.
Let’s see straight away how to grow your fashion feed on Instagram.
Explore outfit pages on Instagram
We want you to start this way: before you even begin building your fashion feed, look around.
To do a good job and move into influencer marketing on Instagram, you have to have studied the most influential fashion profiles on Instagram, and looked up which Italian fashion bloggers are worth following — and not only Italian, because Instagram is the fashion network and it has no borders.
It matters that you know how fashion profiles on Instagram move, so analyse them: study when they publish, what they publish and how much.
That isn’t all. You should also note who they follow, who they work with, which styles they use, what defines their profile, who they interact with — and gradually follow and interact with those people yourself.
Instagram for fashion is a crowded place; take ideas from fashion profiles you like and build your own.
Screenshot of @modaoperandi
Build an aesthetic feed for your fashion Instagram profile
If you want an influential fashion profile on Instagram you have to set your feed up properly.
Instagram and fashion are connected worlds — which means that, since we are surrounded by fashion profiles on Instagram, you have to be good at building a fashion page that is coherent, well organised, uniform, understandable and sharp.
Your fashion feed has to capture and hold whoever looks at it: you have to earn the follows.
Give your fashion feed personality.
Remember people never look at a single photo but at the whole of what you offer; they get drawn into your story and the way you tell it, so try to have a theme that defines you and keep it across every piece of content.
Make sure everything holds together, that your style repeats in every photo you post, whether you are posting a breakfast or the outfit of the day.
Let yourself be inspired and build a fashion profile that is appealing and carries a definite personality.
Screenshot @chiarabiasi
Plan and schedule your Instagram posts
To build a fashion profile on Instagram you have to be well organised. If you want to post two to four times a day, this is worth thinking about.
We don’t recommend publishing more than 4 posts, but to avoid last-minute posts that may not be particularly interesting or right for your field, organising yourself this way is the best thing to do.
Prepare your photos with the editing that suits your theme, and once they are ready you can turn to apps for scheduling Instagram posts.
If you missed our lesson, find out how to schedule posts on Instagram.
As you will see there, software for scheduling Instagram posts exists — Iconosquare or Later, for instance. We mention those two first because they are excellent.
That way you put everything in one place (photo, time, date, caption, hashtags) and it is ready to publish. You can choose to get a notification or set up automatic publishing on Instagram.
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Fashion hashtags on Instagram
Instagram for fashion is awash with hashtags. As labels that categorise your fashion feed, hashtags matter a great deal — they are fundamental.
You have to get your content to the right audience, the people you have decided to reach: to do that, choose the right fashion Instagram hashtags.
Hashtags have to be relevant; make the effort to find the ones genuinely in line with your feed and perfect for the people you want to draw to your profile.
You can use 30 fashion hashtags — but be careful. Many hashtags are saturated, and the more of the huge ones you use, the faster your photo scrolls past in the feed and, very often, goes unseen.
Use hashtags of varying size: some large, some medium, some small, some very small. By size we mean the number of posts they carry (which is shown under the hashtag when you search).
PS: you can decide to tag a label you like: add it to your photos — you never know, your photo might get reposted. Either way it is a way to get noticed.
To find out more, take a look at the lesson on Instagram hashtags.
Work with other bloggers
An excellent way to get more followers on Instagram and make your fashion profile known is to work with other bloggers or with labels that reflect your feed.
Collaborating means having one or more of your posts appear on the blogger’s profile. That would help your fashion profile considerably: followers attached to the brand or the blogger might start following you too.
So weigh up that option, because it can only grow your fashion page.
Find accounts similar to yours — fashion accounts that, where possible, follow a style close to your own.
Screenshot of @marianodivaio
Instagram for fashion: be social
It sounds obvious, yet it is essential.
What do we mean by being social? That you should always reply to comments, look for interaction, comment on content on interesting fashion profiles, leave likes on Instagram and take part in communities where fashion is discussed, to meet people you might win over as followers.
Be active regularly and consistently, and approach fashion influencers showing interest in them, not in what they can give you.
So stay active.
Use apps to monitor your fashion profile
We also recommend using the apps that give you useful information about your followers.
There are apps that give you statistics on the best times to publish on Instagram, the kind of audience following you, the days when people are most active, and how your posts, comments and interactions are going.
These apps help enormously, because they let you improve how your fashion profile performs.
You can get that information from Iconosquare, Crowdfire and Instatracker for iOS. Alternatively you can use Instagram Insights by switching to a business profile.
That is it for today’s advice on Instagram in fashion.
Good luck, and see you next time.
Conclusion
To close today’s lesson: since Instagram is the fashion network, growing your fashion account on Instagram means clearing a few hurdles.
We have given you useful advice on creating and running fashion profiles on Instagram — all that is left is to put it into practice.
Start building your best fashion profile on Instagram now.
We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
Want Instagram consultancy? Get in touch — we will work out the best Instagram strategy to do what it takes and reach your goal.
Want to sharpen your Instagram knowledge? Get in touch — we will find the course that fits you.
Want to ask us something or just talk? Get in touch — that is what we are here for.