Outreach metrics are the numbers that show whether cold email and LinkedIn outreach turn contacts into conversations, meetings and revenue. The core set follows the path of a prospect: bounce and spam rates (did the email arrive), reply and positive reply rates (did it start a conversation), meetings booked and held (did the conversation become […]
An outreach strategy is a deliberate plan for approaching specific people – potential customers, partners, editors, creators or other stakeholders – instead of waiting for them to find you. It answers four questions before anyone writes a message: what result you want, who can give it to you, where and how you will reach them, […]
An outsourced SDR is a sales development representative supplied by an outside partner: the provider recruits, trains, manages and replaces the reps, usually brings the data, tools and playbook, and delivers qualified meetings to your account executives. An in-house SDR is an employee you hire, equip and manage yourself. The outsourced route is usually faster […]
To choose a B2B lead generation agency, first decide what kind of partner you need, then normalize every quote to the full cost per qualified sales conversation and compare that number with what one conversation is worth to your business. The monthly figure on a proposal page is not the price. Setup, sending infrastructure, data, […]
Cold outreach is the practice of contacting people or companies you have no prior relationship with – by email, LinkedIn or phone – to start a relevant business conversation. The goal of the initial message is a reply or a brief meeting, not a closed deal. In B2B sales it is the core of outbound […]
LinkedIn outreach is the practice of contacting prospects, partners, candidates or peers on LinkedIn – through connection requests, private messages and InMail – to start a professional conversation and build a relationship. The goal of the initial message is a reply, not a sale; the meeting comes later. In B2B it works because the recipient […]
Outbound lead generation is the proactive way of creating sales leads: your team chooses which companies and people to contact, reaches out first through cold email, LinkedIn, phone or other channels, and turns the prospects who respond into qualified conversations for sales. The seller decides both the target and the timing. Inbound lead generation works […]
Cold email deliverability is the share of your outreach emails that reach the recipient’s primary inbox rather than the spam folder, a promotions tab or a silent rejection. It rests on four things you control: the domains and inboxes you send from, DNS authentication (SPF, DKIM and DMARC), how fast you ramp up, and who […]
An outreach email is a one-to-one message to someone you have no relationship with (or a dormant one), carrying one specific request: a reply, a meeting, a link, a mention or a partnership. The recipient never asked to hear from you, so the email has to explain in the first two lines why it landed […]
Outreach marketing is the practice of approaching specific people – writers, journalists, influencers, podcast hosts, partners, site owners or potential customers – with a personalized message that asks for something concrete: a mention, a backlink, a review, a joint project or a meeting. Instead of broadcasting to a crowd and waiting to be found, a […]
