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Business Growth for Startups: the EUWA Method

We take your company to the next digital level

We help companies make the best possible use of digital to maximise their potential, accelerate growth and increase sales.
Our method of fast experimentation and data analysis lets us spot opportunities quickly and make the best decisions for your business.

The EUWA method runs in 3 steps

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STEP 1

The first step is business analysis

Getting to know a company certainly means looking at its history and the work that brought it to where it is today, but the essential part is knowing and understanding its vision.

In the first meeting (a one-day workshop) we analyse the business internally along with the digital environment it sits in, and assess the competition and the wider context to get the full picture.

After that meeting we produce a complete digital strategy, delivered to you within 14 days.

What you will find in the digital strategy:

  • your buyer personas defined (your ideal customers)
  • a complete digital funnel with the channels and tools to use
  • the objectives to reach
  • a list of content to support the strategy presented
  • a commercial proposal for moving on to phase 2
  • a video walkthrough of everything we have sent you

If you accept our proposal, you move on to the second step

STEP 2

The second step is setting up channels and tools.

Once the strategy is set, putting it into practice as well as possible becomes the priority.

What happens in this phase:

  • sprints are defined
  • specific funnels are built
  • budget is allocated for each channel and sprint
  • KPIs are identified (the indicators that tell us how the digital activity is going)
  • delivery begins: SEO work starts, advertising and email marketing campaigns are set up and landing pages are built

At this point you can decide whether to carry the work forward on your own or continue with our support. In the second case you move on to the third step

STEP 3

The third step is optimising the work.

Digital marketing is not a static activity; it is something that can always be improved. You don’t sit still — you keep pushing performance and chasing the best result available.

Working in sprints, we can:

  • improve continuously
  • optimise activities, funnels and sprints
  • maximise ROI (return on investment)
  • maximise ROAS (return on ad spend)
  • identify new sprints
  • bring in new, better-performing landing pages
  • keep the SEO work going

This phase also brings in strategic coaching (1h a week, one to one) so that you can get to the point of running the digital work yourself.

This engagement renews every 12 months

THE EUWA METHOD IN BRIEF

Step 1

Analysis

  • One-day workshop (current situation reviewed with Ahrefs, Google Analytics and Google Search Console | competitors’ digital activity analysed | the customer’s buying process analysed)
  • Buyer personas defined
  • Channels defined
  • Channel use defined across the funnel stages (Acquisition | Activation | Retention | Referral)
  • Supporting tools defined
  • Objectives defined
  • Commercial proposal for phase 2
  • Video walkthrough of the material sent

Step 2

Setup

  • Work sprints identified and specific funnels built
  • Budget identified for each channel and sprint
  • KPIs identified
  • SEO editorial calendar defined
  • SEO content production started
  • Landing pages built for advertising
  • Advertising campaigns created and launched
  • Email marketing software set up

Step 3

Optimisation

  • Activities, funnels and sprints optimised to maximise ROI/ROAS
  • New sprints identified
  • KPI analysis
  • New SEO content produced
  • New landing pages built and existing ones optimised
  • Strategic coaching and channel-specific coaching (1h a week, to bring the client to running digital activity independently)

WHY EU WEB AGENCY

For a company, growing through digital is not only about optimising what it already does — it is also about opening up and building new channels and new strategies.

And strategy is exactly what matters most.

Digital marketing is strategy first and delivery second. Without the right strategy you cannot grow, however well the delivery is executed.

Doing digital marketing is not running a Facebook Ads campaign; digital marketing is building a digital strategy in which every channel (Facebook Ads included) works together towards an agreed objective.

And to define the right strategy you need a dedicated team alongside you. A team that can set clear objectives, experiment and read the data properly to reach the objective quickly, and use resources well.

That is exactly what we do at EU Web Agency.

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Frequently asked questions

What does the EUWA method for startup growth involve?

It runs in three steps: business analysis, channel and tool setup, then continuous optimisation. The underlying idea is that digital growth comes from strategy first and delivery second, using fast experimentation and data analysis to spot opportunities quickly.

What happens in the business analysis phase?

It starts with a one-day workshop covering the company, its vision, its digital environment, the competition and the customer's buying process. Within 14 days you receive a complete digital strategy with buyer personas, a funnel with channels and tools, objectives, a supporting content list, a commercial proposal for the next phase and a video walkthrough of the material.

What are buyer personas and why do they matter to a startup?

Buyer personas are profiles of your ideal customers: who they are, what they are looking for and how they buy. Defining them lets you pick the right channels, write messages that speak to the target and put budget where conversion is most likely — which matters when a startup's resources are tight.

What happens in the channel setup phase?

Work sprints are defined, specific funnels are built, budget is allocated per channel and the KPIs to track are agreed. Then delivery starts in earnest: SEO work, advertising campaigns, email marketing and landing page builds. At the end you can carry on alone or continue with the agency's support.

What does continuous optimisation of digital activity mean?

Digital marketing is not static: working in sprints, activities and funnels get optimised, ROI and ROAS get maximised, new experiments are identified, better-performing landing pages get built and SEO work continues. This phase also includes one hour a week of one-to-one strategic coaching, and the engagement renews every 12 months.

Can a startup end up running marketing on its own?

Yes — it is one of the method's stated goals: the weekly coaching exists to transfer skills to the in-house team until it can run digital activity independently. Alternatively, after the setup phase the startup can already choose to take the work forward on its own.