Unlock your startup’s potential with a CMO as a service
The CMO role is central to a startup’s growth, but it is also expensive, and it is hard to be sure you are hiring the right person. That is why EUWA offers a CMO as a service (or fractional CMO): a digital specialist at your disposal who supports your startup as it grows and works towards every objective you have set.
Rent a temporary CMO for your startup
Menu
If you are looking for a part-time or per-project CMO, you are in the right place.
With our CMO as a service (or fractional CMO), you get the experience and expertise of a CMO at a contained cost. Having worked across several sectors, our professionals deliver strategic advice of the highest level, tailored to what your startup needs.
With our approach you get the guidance and strategic leadership of a CMO without hiring a full-time employee and without the extra cost that comes with it.
Your startup can grow sustainably with a CMO as a service.
Q&A
CMO stands for Chief Marketing Officer, a company’s marketing director. The CMO is responsible for setting and executing the company’s marketing strategy, managing the marketing budget and overseeing marketing and advertising activity.
A CMO as a service is an experienced marketing professional who offers their services to startups on a flexible, part-time basis (usually for a set term of 3, 6 or 12 months, or by project). The CMO as a Service is engaged to run a startup’s marketing, providing a CMO’s skills without the startup having to hire one full time.
What is the CMO as a service offering?
CMO as a service is an outsourcing option for startups that need a marketing expert part time or full time without hiring a CMO permanently. It gives startups an external head of marketing who can help develop and execute effective marketing strategies.
Which kind of startup benefits from a CMO as a service?
A CMO as a service can help any startup that needs support defining and executing its marketing strategy and wants to make its budget go further by working with an external marketing lead, without the cost of hiring an in-house CMO.
What are the key factors behind a successful CMO as a service engagement?
The key factors include effective communication, realistic objectives and genuine collaboration between the CMO and the startup’s leadership
What are the advantages of a CMO as a service for a startup?
There are several:
a) the startup gets access to an experienced CMO’s skills without hiring a full-time employee, which lowers costs;
b) a CMO as a service gives your startup a level of flexibility in managing resources, and therefore budget, that a full-time employee cannot;
c) a CMO as a service makes it possible to improve the startup’s marketing strategy quickly, thanks to the professional’s experience.
What does a CMO as a service do?
A CMO as a service helps startups plan and execute marketing strategies, identify their target audience, build the brand and its communication campaigns, monitor and analyse campaign results and develop a long-term growth plan.
What skills does a CMO as a service have?
A CMO as a service has broad knowledge across every area of marketing, experience in strategic planning and budget management, experience running and executing advertising campaigns, the ability to analyse data and results, knowledge of the sector and market trends, and the leadership and management skills to run a marketing team. The work under a CMO as a service’s control includes advertising, branding, SEO, SEM, PPC, communication, lead generation and social media management.
How do you choose a CMO as a service for your startup?
Choosing a CMO as a service depends on what your startup specifically needs. Look for professionals with experience in your sector, a proven record of planning and executing successful marketing campaigns, and a good reputation with strong references.
How does working with a CMO as a service go?
The process depends on the startup’s needs and the kind of service required. In general it starts with an assessment of the startup’s marketing needs, followed by the development of a tailored marketing strategy and its execution. The CMO as a service works with the startup to track results and adjust the strategy as the work goes on.
What does a CMO as a service cost?
The cost depends on the professional’s skills and experience, the length of the service or contract and what your startup specifically needs. Typically it can range from a few thousand euros a month to tens of thousands a month. Usually a monthly budget or an hourly rate is agreed.
How long does it take to put a CMO as a service in place?
It depends on the startup’s specific needs and the services required; generally the initial planning phase can take from a few weeks to several months. Once the marketing strategy is set, the engagement can continue long term.
How long before you see results from a CMO as a service?
How long results take depends on the actions the CMO as a service puts in place and on the startup’s specifics. Generally, results can be visible after a few months of work.
What results can a startup typically expect from a CMO as a service?
Typical results include an effective marketing strategy, greater brand awareness, better online visibility, more website traffic, more qualified leads, more conversions, higher sales and stronger customer retention.
How can a startup assess whether its CMO as a service is working?
A startup can assess the effectiveness of its CMO as a service by measuring marketing results, analysing website traffic, and tracking lead generation and conversions.
What is the minimum engagement with a CMO as a service?
The minimum engagement depends on your startup’s specific needs and the length of the project. Generally the minimum is three months, but it varies with requirements.
What are the advantages of keeping a CMO as a service long term?
The advantages include being able to develop and execute a long-term marketing strategy, continuity in carrying it out, ongoing access to the CMO’s knowledge and skills, and the ability to plan the budget for the service in advance.
What are the risks of engaging a CMO as a service?
The risks of engaging a CMO as a service are limited. That said, it is important to pick a professional with a proven track record.
What are the advantages of a CMO as a service over hiring a full-time CMO?
The advantages over an in-house hire are access to specialist skills without taking on a full-time employee and the saving on staff costs. On top of that, the flexibility of a CMO as a service lets startups adapt their marketing strategy quickly as the market changes.
What is the difference between a CMO as a service and a marketing agency?
A CMO as a service is an external marketing consultant who works directly with the startup to develop and execute a tailored marketing strategy, and who often has a deeper understanding of the startup and its marketing objectives. A marketing agency, by contrast, tends to provide specific services that are more operational and less strategic
