Welcome to this lesson of our Instagram Academy. Today we talk about Chiara Ferragni’s Instagram profile and analyse what made this fashion blogger one of the most influential women in the world.
That Instagram, used well, is an enormous source of income is by now established. Who better to prove it than people like Chiara Ferragni, the most successful digital entrepreneur of our time?
Among the most successful social profiles we certainly find that of the blogger Chiara Ferragni.
Let’s look in more detail at @chiaraferragni (go to the official profile) and understand the strategy of a fashion blogger whose posts are worth thousands of euros.
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Chiara Ferragni on Instagram: profile analysis
Let’s start with the numbers behind Chiara Ferragni’s Instagram profile.
As we did with the profile of Belén, we decided to analyse the account to understand the communication strategy behind this much-admired — and at times criticised — influencer.
Here is what we found:
- the profile of the blogger Chiara Ferragni has more than 16 million followers;
- there are currently around 13,500 posts shared on her profile, without forgetting the considerable number of stories posted every day;
- how much does Chiara Ferragni use Instagram stories? A great deal. A woman who owes much of her success to social networks lives and acts on them through an almost compulsive use of the format. The stories posted every day are countless, mainly showing glimpses of her day.
To analyse what Chiara Ferragni publishes in detail you also have to look at how things changed over recent years.
The fashion blogger began building her social empire through her outfits. Those were the real stars of her posts, and Chiara Ferragni started building her following thanks to a taste in dressing recognised worldwide.
Over the years, though, Chiara Ferragni’s profile evolved. Her posts started to take in family too, with both sisters, Valentina and Francesca, along with her mother and father, building their own followings with impressive numbers of their own.
The boom finally came with the relationship with the Italian rapper Fedez. Chiara Ferragni and Fedez built a genuine empire. Since their relationship began, both profiles have grown exponentially, and the two started posting photos and stories of their relationship, the birth of their son Leone and their wedding, with a surge of likes, comments and interactions that left the social world open-mouthed.
But let’s take it in order and continue the analysis.
Image from instagram.com
Chiara Ferragni on Instagram: what the Italian fashion blogger does
Let’s go into more detail on what the blogger Chiara Ferragni does on Instagram.
What kind of posts and photos does she publish?
As noted, in the professional path of the blogger from Cremona her photos evolved over the years.
They fall into broad categories we can summarise as:
- Outfits: her “must” since she started her career in the digital world
- Events and fashion shows
- Family: her two sisters, her parents, her husband Fedez and her son Leone
- Chiara Ferragni Collection: her brand (go to the official site)
The likes on posts vary considerably with the content:
- when her son Leone appears, by now a web star, likes run to around a million;
- when Chiara Ferragni posts outfit photos she averages 300,000 likes, with sometimes considerable swings.
We are talking about very high numbers and, as always, we are not counting what happens in Chiara Ferragni’s Instagram stories, where the statistics are visible only to the Italian entrepreneur herself. Those, being the most direct way of posting spontaneous, engaging moments, deliver visibility and involvement for her community.
Example of a collaboration
Does she do collaborations on Instagram?
The first phase of Chiara Ferragni’s career was marked mainly by sponsorships, which she still does today.
Her sponsored posts are worth tens of thousands of euros, and among the most famous (above all for the controversy attached) are:
- Evian water at €8 a bottle, which drew criticism over the high price;
- a sponsorship for a brand of infant formula, which caused plenty of controversy among mothers.
Over the years, though, thanks to her own label it became the fashion blogger who went looking for influencers to promote her products. A giant step, isn’t it?
Chiara Ferragni too, having her own brand to build, uses her personal profile to push the company one. That strategic move is used by many other entrepreneurs online. Having a following of that scale is the most strategic, and least costly, way of promoting your brand naturally and organically.
In her Instagram stories she also reposts influencers of a certain standing wearing her pieces, generating just as much free publicity.
Image from instagram.com
How many sites talk about her Instagram profile, and which?
As we have said repeatedly in earlier Academy lessons, having direct references to your Instagram profile matters enormously. Having sites write about you and what you post raises the visibility of your content, and above all of your profile, exponentially.
It sounds obvious, but Chiara Ferragni too benefits enormously from being cited by websites, gossip sites certainly among them.
It is not only for her entrepreneurial abilities, for which she is cited by world-renowned outlets such as the Times and by Italian papers: the blogger Chiara Ferragni posts videos and photos that make her a favourite subject for gossip sites.
Do Chiara Ferragni and Fedez sometimes post content that is a little risqué? Do the Ferragnez couple do something for their audience considered a little out of place?
The web is full of those articles and of journalists who cannot wait for easy page views.
What is the profile’s engagement rate?
As always, which figure should never be underrated? The engagement rate. There are various tools for calculating it, along with manual calculations you can do yourself.
Looking at that figure on Chiara Ferragni’s profile, we can certainly call it an example of good behaviour on social media. On this profile the engagement rate sits at around 2.6% on a total of 16.2 million followers — a fairly impressive figure. Remember that the higher the follower count, the lower the engagement rate progressively goes. It is far easier to have a high engagement rate on profiles with few followers.
If you don’t know what the engagement rate is, a small recap: it is a figure showing how involved a given profile’s audience is. It is calculated like this: (likes + comments) / (follower count) x 100.
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Chiara Ferragni’s Instagram stories and posts: a successful profile?
If you have already read a few articles in our Instagram Academy you will have more or less identified a strategy to follow. If you aspire to numbers like Chiara Ferragni’s you are very ambitious — but we like ambition, and it is certainly one of the keys to succeeding on Instagram.
The road to constructive, profitable goals is long, but if you have the will to work and an idea you think can build a following, throw yourself in and don’t be afraid.
Let’s go back over some fundamentals to keep in mind when working on Instagram:
- publish photos that reflect who you are and what you want to say;
- connect your networks using the same handle so you are easy to recognise;
- analyse the hashtags of the moment and use them properly and consistently with what you post;
- interact with your community — don’t stop at receiving likes or comments;
- post consistently.
The blogger Chiara Ferragni on Instagram: are those numbers reachable?
When you see Chiara Ferragni’s Instagram stories of a certain kind, or Chiara Ferragni and Fedez posting photos or videos together and reposting each other, don’t think it is all spontaneous.
The blogger from Cremona, whose worldwide success is envied even by Hollywood stars, major directors and Nobel laureates, owes it to a very precise digital communication strategy.
If you are thinking of succeeding on Instagram, or at least trying, there are certainly things you can start doing on your own. For others, and for a more thorough, complete strategy, you can look for a team to help you reach those goals.
We recommend reading all the lessons in our Instagram Academy to start the path that leads to success on Instagram.
Image from instagram.com
Conclusion
Here we are at the end of this Academy lesson, in which we discussed and analysed Chiara Ferragni’s Instagram profile.
You have certainly understood the profile’s strengths and got a sense of what you will have to do to start the path towards the success you deserve.
Want an Instagram profile like Chiara Ferragni’s? Don’t hang about — get to work and put our advice into practice. And if you need help, get in touch: we already run plenty of profiles and we can help you grow yours too.
We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
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