Welcome to this lesson of our Instagram Academy. Today we talk about Fedez’s Instagram profile, analysing it in detail to understand what made this Italian rapper one of the most followed people on Instagram.
By now we have understood that Instagram is a hugely important source of visibility and growth, with the success that follows for prominent figures in entertainment, and that it created plenty of professional roles that are no longer quite so new: influencers.
Among the profiles that stand out most we certainly find Fedez’s Instagram.
@fedez (go to his profile) — what are the secrets of his success? Let’s look at what he publishes, how often, and what took his profile so high in the ranking of the most successful Italian accounts.
Want to become an Instagram PRO?
INSTAGRAM COURSE 2019
The most complete course you will find
14 modules – 16 videos – 27 pdf
More than 5 hours of video
Lifetime access to every course update
Read more
Fedez on Instagram: profile analysis
As with every other account we have analysed, let’s start with the numbers behind Fedez’s Instagram profile.
Exponential growth in recent years has taken Fedez’s follower count to almost 8 million, with more than 3,000 posts shared.
Impressive numbers for a singer whose music is aimed largely at an audience within his own country, Italy, singing and rapping in Italian. That has not stopped the growth of this Italian singer-songwriter who, with his recent love story, made the search Chiara Ferragni Fedez Instagram a trending topic.
As with the other profiles we analysed — to draw guidelines for anyone who wants to use Instagram successfully — with Fedez we do not count the incredible numbers earned through Instagram stories. In recent years those have been the heart of the social activity of Fedez and his other half. Through stories, people like Fedez bring their followers into what happens in their daily lives.
Fedez’s profile closely resembles that of his wife, the most influential fashion blogger of recent years, Chiara Ferragni. Chiara Ferragni and Fedez constantly post and repost scenes of family life showing them with their son Leone. He is the favourite subject of the couple’s stories and posts, since those are the photos that draw the most likes and positive comments.
The profile has evolved over the years. Where the posts were once mainly about his music, his friends and various collaborations, over time the subjects changed, portraying a love that was born, grew and led to a marriage and a son now known and recognised across Italy.
Image from www.instagram.com
Fedez on Instagram: what the well-known Italian rapper does
Let’s dive into Fedez’s Instagram and analyse the rapper’s social activity.
What kind of posts and photos does he publish?
As mentioned, Fedez’s professional path has changed a great deal over the years, as have plenty of things in his life. Instagram is obviously a way of bringing fans into that life, and we know real life and social media life run in parallel.
The photos on Fedez’s profile fall into these broad categories:
- Concerts and moments tied to music
- Friends and staff — for the rapper these two categories seem to overlap
- His family, mainly his wife and son
On Fedez’s Instagram, photo posts alternate almost 50/50 with video posts. For many people video belongs to daily stories, while he considers it important and entertaining enough for the feed — and looking at the numbers, he is not far wrong.
Just to talk figures, looking only at recent weeks, the photos get likes ranging from 300,000 to 900,000. Impressive numbers, above all the higher ones, which star little Leo and his mother in a family portrait that is, apparently, widely envied.
The videos almost always reach a million views, sometimes 3,000,000.
In short, we are talking about generally impressive numbers.
Does he do collaborations?
Early in his career Fedez’s Instagram was certainly marked by posts in which he wore items and products from brands that came out of collaborations. We all remember the period when Fedez posted photos and videos wearing almost nothing but “Supreme” products.
Recently, though, something has changed. Collaborations have taken a back seat, since it is the rapper’s own products being pushed. The collaboration with Diesel, for instance, benefits the singer, since the collections are designed by him.
We all also remember the period when, to launch his new album between the end of 2018 and the start of 2019, he gave away pieces from a capsule collection he designed with each album purchased. Those products, though given away free, were resold online at eye-watering prices. It was Chiara Ferragni and Fedez themselves who urged people and fans not to buy them.
Want your Instagram profile to take off?
Want to land collaborations on Instagram?
Want to grow your Instagram followers?
Want to make money on Instagram?
Want to turn your Instagram around?
We can help.
How many sites talk about his Instagram profile, and which?
By now the references gossip sites and, above all, newspapers make organically to Fedez’s Instagram profile are countless. The rapper himself often jokes on the network about the notoriety handed to him, especially when the gossip and rumours are about things he never did or about behaviour and remarks misunderstood and taken out of context.
The boom in references to Fedez’s Instagram was certainly the period around his marriage to the fashion blogger Chiara Ferragni. The two built such expectation that websites and newspapers were in the front row to tell the story of that magnificent event.
Direct references to posts or to the profile itself certainly helped the rapper reach the high numbers that mark him out, above all when the relationship with Chiara Ferragni began. The fashion blogger’s followers, through links and direct references, certainly grew his profile.
Image from www.instagram.com
What is the profile’s engagement rate?
However much high numbers signal a good online presence, a profile’s engagement rate is the figure to work on. Knowing the tools that calculate and track it is certainly a good starting point, but it should not be forgotten that what matters is knowing how to read it.
Looking at that figure for Fedez’s profile, we can see his behaviour on social media is worth taking as an example. On the rapper’s profile the figure sits at around 5% — an excellent result, above all for profiles with several million followers.
Fedez’s Instagram profile: real potential?
In our Instagram Academy we have talked in several lessons about what to do for a good strategy on this network.
People like Fedez follow a very specific strategy.
Wanting to reach his results is not mad and not impossible. But once you reach numbers of a certain level it is always worth trusting the people who run profiles like Fedez’s professionally.
Just to reassure you that there are things you can start doing on your own, let’s go back over some fundamentals:
- Your photos say a great deal about you, so publish good ones, because they reflect who you are and what you want to say.
- Try to keep a single, consistent image across every network: the same handle and picture, so you are easy to recognise.
- Use the hashtags of the moment and turn them to your advantage.
- Your community matters: value it by commenting and interacting.
- Don’t disappear — post consistently.
Image from www.instagram.com
The rapper Fedez on Instagram: impossible or reachable?
Fedez shapes his communication with humour and love for family and friends. However spontaneous it all looks, every post is the product of a very specific strategy.
If you are thinking of building a career on this network, roll up your sleeves and arm yourself with patience. Plenty of people want the same thing and the competition is fierce, but knowing this medium is the first step to turning it to your advantage.
Having a thorough, complete Instagram strategy is the key to success, so my advice is to look for a team that helps you reach those goals.
Conclusion
Here we are at the end of this Academy lesson, in which we analysed Fedez’s Instagram.
We went through the profile’s strengths and got a sense of how to build a successful profile on Instagram.
Want an Instagram profile like Fedez’s? Start now and put our advice into practice. And if you need help, get in touch: we already run plenty of profiles and we can help you grow yours too.
We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
Want Instagram consultancy? Get in touch — we will work out the best Instagram strategy to do what it takes and reach your goal.
Want to sharpen your Instagram knowledge? Get in touch — we will find the course that fits you.
Want to ask us something or just talk? Get in touch — that is what we are here for.