Why use Instagram? | Instagram Academy

Plenty of people ask why use Instagram or how to use Instagram. In this article we will try to answer that.

Instagram comes up more and more, yet many people still ask what Instagram is.

Instagram is nothing more than a social network — but not just any one: it is the network of the moment.

With over 500 million registered users and still expanding, Instagram lets you capture your world quickly and put it in front of other people.

Read on to find out more about Instagram.

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Why join Instagram?

Joining Instagram keeps you up to date with what is happening to the people close to you and to those far away. You can follow all your friends and family, and you can follow people on Instagram from the other side of the world.

As the Instagram logo alone suggests, you can capture any moment by taking a photo, filming what is around you, or making Instagram stories (the feature that lets you upload images and videos that disappear after 24 hours, as Snapchat did before).

A camera ready in an instant, which also lets you upload files from your gallery and edit and personalise them with Instagram’s photo filters, making your profile your own.

Getting a slightly better sense of what Instagram is for?

Why Instagram?

Instagram exists to keep you connected to other people’s lives, to know what is happening to the people you follow and want to keep up with.

Instagram also works as a source of inspiration: in this image, for instance, you can see how unique and personal a page can be, and how it might inspire you to create something of your own.

✔ Benedetto Demaio gets his creativity across through his shots. His images share one common denominator: the blue of the sea.

Free image from Pixabay

Instagram and young people

Instagram is without doubt one of the networks young people use most; they find it fun and appealing (even if some break the rules — the minimum age on Instagram is 13, yet plenty of youngsters want to join Instagram by entering false details). Among teenagers the general feeling is that not being on Instagram makes you a loser.

Why do they think that? Perhaps because Instagram is now considered a cool app, an app in vogue, a must-have.

What are Instagram’s strengths?

The images you see match your tastes, which makes you come back more often.
Nobody pushes you to follow anyone, so you follow people you genuinely care about.
Comments and likes stay contained within the individual photo.
It speaks to creativity and making things, which can be stimulating.
The content is good (especially from brands or people who work with Instagram professionally).
If someone tags you, the photo isn’t pushed at other users.
Instagram focuses on photographic content, which can feel less scattered.
Links don’t work (except the one in your bio): less spam.
People usually don’t post constantly on Instagram, so you have more time for the content you care about.

Want your Instagram profile to take off?

Want to grow your Instagram followers?

Want to make money on Instagram?

Want to turn your Instagram around?

We can help.

And if you were a brand asking how to use Instagram?

The answer might be this: use Instagram to tell people what your values are and what your brand stands for; use storytelling to convey the essence of the brand in images, what it wants to express, and you will pull plenty of people in.

Start by building your strategy, which might combine photos and video, or lean mainly on photos, or whatever you judge right.

Using Instagram to tell your brand’s story means bringing people closer to the brand, speaking their language, spending time on their favourite platform and interacting with the people who use it most.

Take the brand Diesel: it turned its perceived value around. This year Diesel completely restructured its brand, socially as well.

Look at how it uses Instagram:

Free image from Pixabay

No more perfect models — the imperfect ones instead. Diesel is for everyone, and it can be worn on more occasions than one.

That was just one example of how a brand puts a positioning strategy into practice and looks after its Instagram profile to engage the people in its target audience.

So what is the secret to being followed on Instagram?

Let’s answer that right away.

First, join Instagram by downloading Instagram for Android or Instagram for iOS, and why not sign up on the Instagram desktop site too.
Convey your brand’s value through photo and video stories.
Write a good bio with a link to your website.
Give the people who start following you quality content, so they get attached to your page and keep following.
Communicate efficiently and consistently, so share on other platforms too.
Use the right hashtags — the ones that genuinely mean something for your brand and reflect the creativity you put in.
Involve people in what you are doing. Share the things they don’t know about you as well.
Interact with your most loyal followers and perhaps publish content featuring them — in a situation where they got on well with your product, for instance.

This was meant as a picture that makes clear how and why to use Instagram, whether you are someone who still doesn’t know what Instagram is for, a complete beginner, or someone who would like to use Instagram for business.

Free image from Pixabay

Conclusion

After learning to create an account on Instagram in the first lesson of our Academy, in this second lesson you understood why using Instagram matters so much, whether you are an individual or a brand. In the next lessons we will go further into detail and cover more complex Instagram subjects, right up to explaining how to advertise on Instagram and grow your Instagram followers.

Want to grow the followers on your Instagram profile? Get in touch — we will work out the best Instagram strategy to do what it takes and reach your goal.

Want to sharpen your Instagram knowledge? Get in touch — we will find the course that fits you.

Want to ask us something or just talk? Get in touch — that is what we are here for.