Welcome to this lesson of the Instagram Academy. Today we talk about the public figures who have made social networks such as Instagram their biggest source of income: the top Instagram influencers in Italy.
Instagram is full of Italian influencers, and you could draw up countless lists dividing Italy’s Instagram influencers by category, region, gender or subject. It can look discouraging to an enthusiast who wants to enter the Instagram world and sees how saturated the market is. In truth there are plenty of more niche fields still unexplored, along with plenty of styles for treating the same subject differently and personally.
If fashion is your passion, don’t be discouraged by Italian influencers such as Chiara Ferragni, because she has a style, a way of communicating and an objective different from yours as you enter the Instagram world hoping, over the medium to long term, to join the list of top Instagram influencers in Italy. Your way of communicating will be different, but no less valid for that.
So let’s look at the people working in influencer marketing on Instagram in Italy and see who they are, what they do and what sets their work apart from the competition.
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Who are the Instagram influencers in Italy (women)?
Here is the list of top Instagram influencers in Italy. Plenty of figures tied to the Instagram world have made their mark in Italy and found great success on this network.
So here are the best-known Italian influencers, starting with the women.
Chiara Ferragni
Image from instagram.com
A fashion expert, considered number one among Italian and global influencers (go to her profile).
She started very young writing a blog with her then boyfriend, a blog the two of them turned into a genuine empire. Her photos, like her collaborations, are worth millions. She has a sharp eye for business, which over the years has made her the digital entrepreneur par excellence.
Instagram enlarged her visibility exponentially, making her the top Instagram influencer in Italy and worldwide in fashion.
Her Instagram profile now has around 17 million followers.
Clio Makeup
Image from instagram.com
Clio Zammatteo is the beauty guru. Whether you are after a new product to try or looking for hair and make-up inspiration, go straight to her blog or her Instagram account (here it is).
Her videos have numbers the best YouTubers would envy, but it isn’t only her skill and knowledge in beauty that brought her the success she has today. Her warmth and likeability are the main things that make her one of a kind.
If you think of influencer marketing on Instagram in Italy in the beauty sector, she is who comes to mind.
On Instagram alone she has around 2.5 million followers.
Camihawke
Image from Instagram.com
Now for likeability and opinions. CamiHawke is one of the fastest-growing Italian influencers of recent years (here is the profile).
Freckles and piercing eyes; behind the good-looking young woman there is an active mind and a varied, complete profile. Almost 900,000 followers laugh and enjoy themselves through her posts and her — at times countless — stories.
She is the first to describe herself as talkative, but the girl with a thousand freckles always manages to charm her steadily growing following.
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The best Instagram influencers in Italy (men)?
Now to the other side: the most prominent male Instagram influencers in Italy.
Gianluca Vacchi
Image from Instagram.com
An Italian entrepreneur who has had people talking in recent years about his physique and his light-heartedness, documented in great detail on Instagram.
His profile (here it is) carries impressive numbers, reaching 12.8 million followers.
He is one of the top Instagram influencers in Italy; his photos and stories are a running celebration of the good life, showing him alongside good-looking men and women, as well as well-known actors and athletes.
His business life made him known, but his presence on Instagram has made him one of the best-known Italian influencers.
Fedez
Image from Instagram.com
A rapper born and raised through social networks, YouTube specifically, this man has made social media his main source of income.
Fedez has reached impressive numbers, currently around 8.1 million followers (here is his profile), and all his posts and stories on Instagram do very well, above all since he met Chiara Ferragni.
Music, fashion and the gym are his strengths, and his main collaborations and activities are built on them, making him a widely acclaimed influencer in Italy.
Mariano Di Vaio
Image from Instagram.com
Considered by many the male alter ego of Chiara Ferragni, he first had people talking as a model and later became a famous, well-regarded blogger.
MDV Style is the name of the blog that found great success in short order. For his Instagram profile click here.
The creator of The Blonde Salad — Chiara Ferragni — is both his inspiration and a close friend. Was it that inspiration that sent Di Vaio soaring among the world’s most famous fashion bloggers? We can certainly say it is what made him one of the best-known Italian influencers.
Conclusion
Let’s run back through this lesson of your favourite Instagram Academy. Today we looked at the top Instagram influencers in Italy. Who are they and what do they do?
As we saw, there are countless categories Italian influencers fall into. There are plenty of subjects: fashion, beauty, travel and much more.
Although the Instagram world looks saturated, there are still unexplored niches.
There are several names you have surely heard again and again, even if you don’t know them well. If we talk about top Instagram influencers in Italy, Chiara Ferragni certainly comes to mind — the name par excellence among Italian influencers — but there are many others worth knowing and following. Each has the ability to treat a subject in their own personal way.
Has this lesson made you curious about the Instagram world and keen to enter influencer marketing on Instagram in Italy?
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We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
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