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E-Commerce Consultancy

E-COMMERCE CONSULTANCY

Do you have a business that needs a web presence to be more competitive?

Do you already have an e-commerce site that needs to make your sales take off?

You need an e-commerce consultancy!

The Eu Web Agency has specialised consultants who are experts on e-commerce

An e-commerce site is an online shop that is open 24 hours a day and lets you sell your products and services anywhere in the world to endless potential customers.

The current economic crisis and decreased consumption has caused greater interest among companies in assessing new distribution channels, confirming the web as an arrival point even for the most famous brands.

Due to the constantly increasing use of smartphones and tablets to buy products and services online, companies now need expert e-commerce consultants they can trust to help them create a very visible presence on the web and to establish an effective strategy.

E-commerce consulting: how do we work?

EU Web Agency’s e-commerce consultants are ready to create e-commerce sites, whether B2B (business to business) or B2C (business to consumer), that are 100% designed to meet your needs!

These are the steps to create your own battlefield on the web.

NOTICE: This list refers to general needs and may vary depending on your specific requirements.

The first step for e-commerce consulting: Let’s get started! 

In this step, your e-commerce consultant will tell you about the solutions that will get you started a step ahead of the rest!

  • The idea that is the foundation of everything
  • Market analysis
  • Choice of images (name, logo, etc.)
  • Choice of name

The second step of e-commerce consulting: designing your e-commerce site. 

During this step, your e-commerce consultant will work on planning and creating the infrastructure for a platform according to your instructions, to give you a product that is easy to manage and performs well.

  • Designing the shop (interface, architecture, contents, list of products, etc.)
  • Usability and user experience
  • Choice of the platform that best meets your needs
  • Choice of CRM software
  • Solutions for email marketing
  • Optimisation for search engines (making it SEO friendly)
  • Implementation of different forms of payment (credit cards, PayPal, PostePay, bank cheques, cash on delivery, etc.)
  • Order management that shows the shipment stage (shipped, being processed, etc.)
  • Warehouse management with inventory levels and automatic updates

The third step of e-commerce consulting: promotion and analysis of your e-commerce site.

During this step, your e-commerce consultant will show you the solutions to boost your e-commerce site and sales Your e-commerce consultant will be joined for this step by specialised consultants in various areas to design and implement the best strategy for your business.

  • AdWords campaigns: Remarketing, retargeting, Google Shopping. Click here if you are interested in a Google Ads consultancy
  • Display campaigns
  • Facebook ads: Remarketing, retargeting, advertising campaigns. Click here if you are interested in a Facebook consultancy
  • Affiliate Marketing: to sell your products on other sites. Click here if you are interested in an Affiliate Marketing consultancy
  • SEO. Click here if you are interested in an SEO consultancy
  • Social media strategies. Click here if you are interested in a social media consultancy
  • Email marketing
  • Digital PR
  • Price and marketplace comparisons (eBay, Amazon, Trovaprezzi, Kijiji, Subito, etc.)
  • Analysis of your e-commerce performance, with campaign optimisation and the integration of new advertising strategies.

The fourth step of e-commerce consultancy: Management

At the end of the e-commerce consulting you will be able to manage your e-commerce site completely independently, right on the very simple control panel we will create. You will have complete control of your catalogue, your orders, your payments and your shipping.

All in complete security!

Who are the EU Web Agency’ e-commerce consultants? 

When you put your trust in EU Web Agency, you can count on an e-commerce consultant with years of experience in the field, who can help you to create your e-commerce and achieve your goals with a customized strategy of web marketing. 

Frequently asked questions

What is an e-commerce consultancy and who needs one?

An e-commerce consultancy is expert guidance for creating or improving an online shop, whether B2B or B2C. It is useful both for businesses that need a web presence to stay competitive and for existing stores whose sales need to take off, since an online shop is open 24 hours a day to customers anywhere in the world.

What are the main steps of building an e-commerce site with a consultant?

The process typically covers four phases: defining the idea, market analysis and branding; designing the shop, including platform choice, usability, payments, and SEO; promoting the store through channels like Google Ads, Facebook Ads, SEO, and email marketing; and finally handing over management so you can run the store independently.

What should I consider when choosing an e-commerce platform?

Look for a platform that fits your catalogue size, budget, and technical skills, and that supports good user experience, search engine optimisation, and the payment methods your customers expect, such as credit cards, PayPal, or cash on delivery. Order tracking and warehouse management with automatic stock updates are also important for daily operations.

How do you promote an e-commerce site after launch?

Typical levers include Google Ads campaigns with remarketing and Google Shopping, Facebook Ads, SEO, affiliate marketing, email marketing, digital PR, and listing products on marketplaces like eBay and Amazon. The mix is then refined by analysing performance data and optimising the campaigns that convert best.

Can I manage my online store myself after the consultancy ends?

Yes, a well-run e-commerce project should end with you managing the store independently through a simple control panel. That means full control of your catalogue, orders, payments, and shipping without needing a developer for everyday tasks.

What is the difference between B2B and B2C e-commerce?

B2C stores sell directly to consumers, focusing on emotional presentation, fast checkout, and broad marketing channels. B2B stores sell to other businesses and usually need features like custom price lists, bulk ordering, and account-based workflows, so the platform and strategy should be designed for the model you serve.