The world of fashion, beautiful clothes and the good life is certainly among the main subjects on the most followed profiles on networks such as Instagram. Alessia Vanzetto on Instagram is one example.
If you search “who is Alessia Vanzetto” online it will not be easy to find much beyond social profiles tied to fashion that name her a guru of clothes and wardrobes.
Hers is a successful profile, and that is the one interesting fact for anyone, like you, who wants to reach numbers worth noting.
In this lesson of the Instagram Academy we will analyse Alessia Vanzetto’s Instagram profile and pick out the stylistic choices, the numbers and the actions that made hers a followed, loved and above all appreciated profile.
Ready? Let’s start.
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Alessia Vanzetto on Instagram: profile analysis
As you know by now, given the profiles we have analysed over recent months, the starting point is the numbers. Looking at Alessia Vanzetto’s Instagram profile we see high numbers, even though hers is not a verified profile — it does not carry the famous blue tick.
Alessia Vanzetto on Instagram (go to her official profile) has around 88 thousand followers, has posted around 1,400 photos and videos and, like many influencers, does not actively follow a great many profiles.
A concise bio saying exactly who she is and what field she works in: “Fashion Addicted”. She too decided to add a link on Instagram. To what? To her 21 Buttons profile. A fashion guru like her could hardly point anywhere but a profile firmly tied to the fashion world.
Scrolling her feed you see plenty of photos and very few videos. The photos are almost always portraits of her and her outfits. She rarely appears with other people, friends or colleagues.
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What does Alessia Vanzetto do on Instagram?
To understand who Alessia Vanzetto is and what she does, let’s go into detail and analyse what she does on Instagram.
Image from Instagram.com
What kind of posts and photos does she publish?
Alessia Vanzetto is a fashion blogger and her personal profile coincides perfectly with her professional one. Her photos show her in stunning clothes with impeccable style. Elegance and simplicity are the two main traits of a fashion blogger who has managed to build a veil of mystery around herself. There is no information to be found about her personal life, but that is not what interests her. She wants to be a style icon, and she manages it perfectly.
Does she do collaborations on Instagram?
To see whether her profile appeals to brands and companies, you look at the collaborations she runs, if any. At post level there are none, at least recently — no sponsored posts.
Her style also shows in the captions on her photos: simple and immediate, without hashtags. Those, however, appear in her stories, where the hashtags #adv or #advertising are sometimes present.
Image from Instagram.com
How many sites talk about her Instagram profile, and which?
Let’s move to word of mouth and why it matters. We have often talked about how much people on Instagram have benefited from sites, more or less well known, writing about them and pointing directly at their profiles. Very few people know who Alessia Vanzetto is or anything about her private life. So it is certainly not gossip sites writing about her but mostly fashion sites.
By pointing directly we mean the embed feature already covered in our Academy. In short, to refresh your memory, it is placing a direct link to Alessia Vanzetto’s Instagram profile or simply to a photo or video being discussed.
What is the profile’s engagement rate?
And here we are with the famous figure we always keep until the end even though it is the most important one brands and companies consider: the engagement rate. For Alessia Vanzetto’s Instagram profile it sits at around 2%.
As we said in the dedicated lesson, this figure can be worked out by hand or through tools and software, free ones included.
Image from Instagram.com
What Alessia Vanzetto does on Instagram: behaviour worth copying?
Let’s quickly review what Alessia Vanzetto does on Instagram.
Fashion is her trademark, and every photo ties back to clothes, shoes and bags plenty of us envy. Her posts are coherent and point directly at the theme.
If fashion is your passion and you want to follow in her footsteps, there are things you can start doing even without a team dedicated to this network. Here are some of the main ones:
- copy Alessia’s dedication to her theme: make your posts elegant and sophisticated, like the products you photograph;
- she doesn’t do it, but always remember — above all if your profile is growing — to use hashtags consistent with what you publish;
- interact with your followers. That raises your engagement rate and therefore your chance of being seen, noticed and appreciated by brands and companies;
- be as consistent as you can in publishing photos, videos and stories.
Conclusion
In this lesson of your favourite Instagram Academy we went back through Alessia Vanzetto’s profile, noting how someone whose personal details are hard to find has managed to build a following worth noting.
Searching “who is Alessia Vanzetto” online, the only sites you find are tied to her social profiles, firmly in the fashion world. As with plenty of other profiles there are certainly things she herself could do to grow her fanbase further, but it seems the goals she has reached so far are more than enough for her.
As these lessons go on you are realising that Instagram is a network in constant evolution — and step by step you are working out how to use it to your advantage. Whatever your goal and whatever your field, Instagram offers enormous possibilities.
So for now, all that is left is to wish you the best of luck.
We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
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