Welcome to this lesson of our Instagram Academy. Today we talk about Caterina Balivo’s Instagram profile, analysing it in detail to see how you might reach her kind of success and the numbers that make her profile a point of reference for young would-be influencers.
With its enormous potential, Instagram has brought new personalities into being who became genuine celebrities in short order, and has exponentially raised the visibility of people who were already more or less known.
Both are success stories, which is why we decided to talk about Caterina Balivo on Instagram — after covering the profiles of Belén, Chiara Ferragni, Fedez and Giulia De Lellis — to pick out what made this Italian presenter’s profile followed at more than satisfying levels.
Let’s look at what the well-known former RAI presenter has done.
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Caterina Balivo: Instagram photos (analysis)
Browsing Instagram you have probably wondered how people like Caterina Balivo (here is the profile) achieved the enormous success you would like to achieve yourself on this well-known network.
However aware you are of the difference between you and Caterina Balivo in terms of work and objectives, you should know there are real opportunities on this network and that they can be seized with consistency and effort.
Let’s start analysing Caterina Balivo’s Instagram profile, which has more than 1 million followers.
There are more than 4,000 posts on her profile and, as always, a varying but ever-present number of Instagram Stories every day.
Instagram stories are always well received by followers, which is why they are used so heavily. They not only allow spontaneous, direct interaction but also remove the need for breathtaking photos with perfect hair, make-up and light.
So, like a great many other celebrities, Caterina Balivo posts detailed, carefully made photos on Instagram and publishes Instagram stories as if there were no tomorrow.
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Caterina Balivo on Instagram: what does our presenter actually do?
Let’s go into more detail on Caterina Balivo’s Instagram activity and analyse the profile.
What kind of posts and photos does she publish?
Looking at Caterina Balivo’s photos on Instagram you immediately see the broad categories she publishes. Her work, certainly; outfits — for personal taste and pleasure, but also thanks to her job she almost always shows impeccable looks — and glimpses of family life.
Photos mainly define her Instagram profile, though there are also short videos and GIFs. Balivo seems very self-deprecating, posting GIFs made by other people that show her.
The numbers showing how well her followers respond fluctuate, with likes usually in the range of 10,000 to 30,000 per post.
Image from www.instagram.com
Does she do collaborations?
Collaborations on Instagram and sponsorships are what people look for when they start setting up a profile to make it a genuine job.
Looking for hashtags such as #adv lets you see whether a post, a story, or a product reviewed or recommended is entirely spontaneous or not.
Image from www.instagram.com
Caterina Balivo uses that hashtag too, showing that she does work with brands. Examples? Jewellery labels, clothing and much more.
Then there are outright sponsorships, recognisable because most of the time they are explicitly labelled. An example? Caterina Balivo did a sponsorship with Lavazza.
Under her handle — @caterinabalivo — there is a line that leaves no room for misunderstanding: “Paid partnership with…”.
How many sites talk about her Instagram profile, and which?
Word of mouth is certainly another fundamental aspect. In the Instagram world, thanks to the “embed” feature — the ability to place someone’s Instagram posts inside an article — plenty of sites publish news and events starring “VIPs”.
Caterina Balivo is considered a successful figure, which is why various sites write about her. Type Caterina Balivo Instagram Stories or Caterina Balivo Instagram photos and plenty of sites appear in an instant.
Made an apparently ordinary remark in a story? Within moments the gossip sites write an article about her, running through photos, captions and tagged people in record time. They put her Instagram photos into the article and build a genuine gossip story around her and her apparently ordinary remark.
That happens not only to Caterina Balivo but to every famous person. Deep down we know it: we Italians are mad about gossip.
What is the profile’s engagement rate?
The most important figure to talk about, though, if we want to judge whether a profile can succeed, is the engagement rate — the interaction percentage (likes + comments / follower count x 100) of the posts.
This is the main figure brands consider before proposing a collaboration. The engagement rate not only shows followers’ interest in the profile but is also, above all, an important indicator of whether followers are real people rather than bought (on which you can read the article “Buying Instagram followers“).
Caterina Balivo has a number high enough to be considered for collaborations of various kinds. Her engagement rate sits at around 2%. Not bad — and that is on a very high follower count like hers. Engagement rate generally falls as follower numbers rise.
Image from www.instagram.com
Caterina Balivo’s Instagram: can we call it a successful profile?
Let’s recap the basics for having a chance at a successful profile. Building a large, meaningful community is not impossible; you just have to be careful to run an Instagram strategy that is above all consistent with who you are.
Running back through Caterina Balivo’s path on Instagram, we can note a few things worth our attention. From those notes we can draw up a short list of recommended actions:
- think about the photos you publish. The style you use has to be consistent so that people always recognise you and you always look coherent;
- make your username and profile picture consistent across your networks. That way the strategy looks unified;
- if you have a hashtag tied to you or your brand, use it on your personal profile too. And if you were astute and started using a hashtag of your own on your posts — like #caterinasecrets for Balivo — well done. Beyond hashtags on Instagram, don’t forget to look after your captions;
- interact with your audience: you cannot imagine what a difference that small daily act of commenting or hearting comments makes;
- be as consistent as possible in publishing. Don’t disappear from the web, because that absence, however short it feels to you, can be genuinely damaging to your profile’s performance.
Conclusion
In this Instagram Academy lesson we saw everything that helped take Caterina Balivo’s Instagram profile to the numbers we see today.
Caterina Balivo, through Instagram Stories as well as her everyday photos, has shown an effective strategy. The things you can start doing on your own on this network are set out above.
There are, though, activities that represent the extra step, which you may not manage without a competent team behind you. Always remember that sometimes help from a structured, dedicated team is what makes the difference.
We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
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