Welcome to this lesson of the Instagram Academy. Today we talk about Giulia De Lellis’s Instagram profile, looking specifically at what the influencer who came out of Italian television did to become a point of reference and an example for anyone who wants to start working on this network.
Over recent years plenty of people have made Instagram their job, posting photos, interacting with people and building a community worth noting.
Giulia De Lellis built a community large enough to be noticed by brands of various kinds, which chose her as an influencer to promote their products and services.
If what you are asking is how to reach the success she achieved with her work online, you are in the right place. In this lesson we will analyse her profile, Giulia De Lellis’s activity in Instagram stories and the best practices to adopt.
Let’s not waste any more time and get started.
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Giulia De Lellis on Instagram: profile analysis
A growing profile always sparks curiosity. That is the main reason we decided to analyse Giulia De Lellis’s Instagram profile (which you can find here): we want to understand how, in a relatively short time, she reached the following she has today.
Giulia De Lellis’s profile has around 4 million followers and almost 2,000 posts shared, with stories constantly present and published every day by the Italian influencer.
Stories matter a great deal because they let profiles with a large community, above all, bring people into whatever is most interesting in their day.
When we think of Giulia De Lellis’s Instagram stories we think of glimpses of daily life, moments given over to her beauty routine or to sponsorship work.
Lately little space is given to the relationship recently rekindled with another person known and recognised on social media. Does the name Andrea Damante mean anything to you? Indeed — it is Andrea and Giulia De Lellis on Instagram who raised their profiles together after the TV show Uomini e Donne.
Image from www.instagram.com
Giulia De Lellis’s Instagram: analysing her social activity
Let’s go into more detail on Giulia De Lellis’s Instagram activity.
What kind of posts and photos does she publish?
Looking at Giulia De Lellis’s Instagram profile you immediately think of looks, make-up and social life. Those are the categories her images fall into. We see stretches of life from a young Italian woman gaining visibility and certainly riding the wave.
Likes average around 200,000, reaching almost double on special occasions — the famous American festival Coachella, for instance, which Giulia De Lellis attended thanks to a particular sponsorship.
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Does she do collaborations?
Giulia’s profile is full of sponsorships and collaborations. There is certainly nothing to be embarrassed about, since it is exactly those collaborations that let her have world-famous experiences such as Coachella 2019.
But let’s take it in order.
Thanks to a collaboration with ghd Italia, Giulia De Lellis brought her followers along on that adventure at the best-known American festival in the world. The price? Using the hair straightener kindly provided by ghd to create extravagant, striking looks.
Respecting the unwritten rules of social media — the correct use of the hashtag #advertising or #adv — we find other collaborations with clothing labels, cosmetics and make-up and beauty accessories, which no woman can do without.
Image from www.instagram.com
How many sites talk about her Instagram profile, and which?
As always, let’s not forget the importance of word of mouth. Having sites, more or less authoritative, write about you is essential for reaching real recognition.
Given Giulia De Lellis’s story, it is natural that the sites writing about her are firmly tied to the gossip world.
Amplified by the show “Uomini e Donne“, her relationship with Andrea Damante pushed both of their profiles along. That relationship has had its ups and downs, giving plenty to talk about to the same gossip sites, which point straight at their profiles and keep raising their visibility and their success.
Andrea Damante and Giulia helped each other through this first phase of their social careers. There are plenty of searches for Andrea and Giulia De Lellis on Instagram — that has to mean something, doesn’t it?
What is the profile’s engagement rate?
Remember rule number one of social networks? Getting as many likes and comments as possible on your posts, to raise the figure brands consider most when it comes to sponsorships: the engagement rate.
We can work it out by hand from the data on the profile in question, or use dedicated tools.
Calculating the engagement rate of Giulia De Lellis’s Instagram profile gives a figure of around 5% — impressive, given her follower count. Remember that the more followers you have, the lower the engagement rate generally goes.
Never underrate the importance of this figure, which many brands watch to judge whether followers are real or bought and whether it is worth investing in a collaboration.
Giulia De Lellis on Instagram: a growing profile
Let’s briefly recap this lesson, in which we analysed Giulia De Lellis on Instagram. Her exponential growth of recent times gives hope of building a successful Instagram profile.
What has the young influencer done on this network that we should not forget?
Let’s go through it:
- remember to keep your profile well tended. Post photos, videos and stories that represent you and can be traced back to you easily and immediately;
- run a social media strategy that is integrated and unified, so connect your networks to each other and stay recognisable;
- analyse and work out which hashtags bring you more visitors and more potential followers;
- interact with the people who comment on your posts, since your engagement rate will benefit and with it your chances of success, collaborations and visibility;
- be consistent, post regularly and don’t disappear from the web;
- try to be as consistent as possible in the posts and videos you publish.
Image from www.instagram.com
Giulia De Lellis on Instagram: are those numbers reachable?
Giulia De Lellis managed to ride the wave at a moment that suited her, and her skill lay in running an Instagram strategy consistent with who she is and where she came from.
When it comes to optimising your profile and growing followers there are certainly plenty of things you can and should do. Among them are several you can start entirely on your own.
Others require deeper knowledge which, if you don’t have it, you can find in teams specialising in social media.
Conclusion
Here we are at the end of this Academy lesson, in which we analysed Giulia De Lellis’s Instagram profile.
We went through the profile’s strengths and got a sense of how to try to become an influencer on Instagram.
Want an Instagram profile like Giulia De Lellis’s? Start now and put our advice into practice. And if you need help, get in touch: we already run plenty of profiles and we can help you grow yours too.
We will see you in the next lessons, where we will go deeper into other Instagram subjects you are sure to find interesting. Stay tuned and keep following your favourite Instagram Academy.
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