Welcome to the lesson on how to increase sales from our Growth Hacking Academy! Increasing sales is a subject tied closely to growth hacking — it’s practically its essence and its only objective.
So if you’re new to the Growth Hacking Academy and haven’t followed the earlier lessons, we’d suggest going through them.
In those lessons we covered what growth hacking is, how to become a growth hacker, the best tools and growth hacking examples, the best books on growth hacking and plenty more…
Here’s where you’ll find them all –> Growth Hacking Academy
Back to the point. This subject draws real interest because growth hacking techniques make it possible to increase sales and therefore grow the business, acquiring new customers who can lift company revenue.
Are you here because you want to grow your online business?
Do you need advice on increasing sales?
We’ll give it to you. That’s what we’re here for.
First we’ll take a quick look at what growth hacking is, then we’ll give you ideas for growing sales, drawing on growth hacking strategies.
Let’s begin.
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How to increase sales: discover growth hacking marketing
Have you heard of growth hacking for increasing sales? Did you know that many businesses, startups among them, use growth hacking techniques to grow? Did you know there are tools for lifting revenue?
Before we get to that, a short aside on what growth hacking is and why it has been in such demand in recent years.
Growth hacking is the future of marketing — a new approach that brings many disciplines together in order to get the results the client expects. Growth hacking marketing is a method involving creativity, analytical ability, knowledge of the technical tools of web marketing, experience in the field and programming, and it rests on experimenting with different strategies over short periods so as to find out which worked best.
Through this approach we can attract customers online, increase sales and put in place online strategies for selling more.
Now that the subject is a little clearer, let’s get straight to how to grow the business.
Growth hacking techniques for increasing sales
If you want ideas for growing a company, you’re in the right place.
Through growth hacking strategies, companies can increase sales of their product.
Which moves matter for reaching the goals you set, and therefore for increasing sales?
The growth hacker draws on the tools they know, using integrated strategies that can cover SEO, SEM, social media and coding for changes to the website, but they also lean on specific tools for each job.
We’re ready to introduce some techniques for increasing sales of your product — to show you what could be put in place in your own business so you can find out whether that’s the right growth strategy for you.
Build personalised homepages
Do you know what we mean? It isn’t something everyone does, because it takes coding ability, or a developer, along with the analytical ability to understand individual user behaviour — yet it produces considerable results.
It matters to build homepages that are personalised and different according to the kind of visitor returning to your site. Give your visitor an excellent browsing experience and they can only be pleased, and that will increase sales.
How might you do it?
You have to improve usability and appearance. If you know a visitor looked at one of your products without buying it, you could remind them of it on their second visit. So rather than showing every user the same thing, each one sees what drew them the first time but didn’t lead to a sale.
So if you run an ecommerce store or a site selling many products and services, this is certainly a technique that works. You’ll find it lifts sales and therefore company revenue.
Grow online sales with a sense of urgency
Small moves are enough to lift revenue.
Don’t believe it? Try it and see.
Many of these small moves were devised by studying human psychology.
Have you never been interested in a product and bought it when a time-limited offer appeared? Or: if shipping used to cost and then you find it’s free when you buy within 23 hours, aren’t you more inclined to buy right then?
Offering the customer value means this too: “I’m giving you this advantage, but you have it only until a certain hour or a certain day.”
This method works and has been demonstrated widely in real cases and studies. Use it to increase sales.
Add social proof to your site’s content
Your strategy for succeeding online certainly has to include feedback, reviews and testimonials.
Don’t forget that before buying from you, people form an idea of what you’re like as a seller, what your products are like, and how the people already using them see them. So before any purchase, users do their homework.
You’ll appreciate how important it is to build trust — never simple online, because users are buried in information and in sites selling the same or similar products. They don’t know whether you’re a serious operation; they’re afraid of being cheated and of a bad experience.
To increase sales you therefore have to reassure them. Gather as many good testimonials about you and your products as you can, including what people write about you on social, and put all that feedback on your website.
Is it clear how to increase sales using feedback? It’s one of the ideas for growing a company the right way, by attending to the things that count.
Need a list of growth hacking tools?
Need tools to grow your business? Want to use growth hacking for your clients and work out which tools are available? No problem, we’ll give you the full list. FREE!
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Turn on exit pop-ups
The most unwelcome thing for anyone trying to grow their business, to work out how to earn online and how to increase online sales, is a user entering your site and leaving without buying anything.
That mustn’t happen.
To limit how often it does, there’s a solution: exit pop-ups.
You’ll certainly have had the experience of visiting a page and, as you’re about to leave, seeing a small window telling you not to abandon the site. That’s exactly what we’re talking about.
These pop-ups are worth using, perhaps to give the user a discount code or a coupon, but also to have them leave their details so you can follow up and work towards a purchase.
It’s an excellent strategy for increasing sales through a growth hacking technique.
How to increase sales through email marketing
This is another growth hacking technique, and a way of keeping customers rather than acquiring new ones.
The fundamental thing to grasp is that the customers you already have are the most important — they’re your asset. So focus not only on new acquisition but on the people who already trust you and have already bought.
It’s well known that acquiring new customers costs more than keeping existing ones active.
What does it cost you? A little attention, care and gratitude towards your customers. Keep them buying by running email marketing campaigns to increase sales, for instance.
If someone bought from you, why not send them an email ten days later with offers on products they might be interested in?
Practically every large company uses this growth hacking technique — why not you?
If you don’t have many products to sell, send them a newsletter anyway, so they know you haven’t forgotten them.
Let users find you active
If you have a Facebook page or an Instagram page, use them properly. If you don’t have them, we’d suggest creating them — our Facebook Academy and Instagram Academy have everything you need.
What does using social pages properly mean as a strategy for succeeding online?
It means that if you’re active on your Facebook page and your Instagram profile — scheduling your content for the moments your users are online — you stand a better chance of increasing sales of your product.
In your Instagram bio you can put the link to your website and send users there too.
Now to the last of these moves for lifting revenue.
Build a good landing page
You’ll have heard of landing pages. They’re the pages users arrive on and are invited to take an action through an obvious call to action (or at least that’s how it should be).
Good — we want to talk about them because landing pages, done well, are highly effective, and they’re a growth hacking technique that lets you increase sales.
So if you’re wondering how to get more customers and how to increase sales, the answer is simple: use landing pages to win new customers.
Remember that a good growth strategy calls for a single, specific landing page for the product you want to sell. Describe the service or product properly, get users to leave their contact details, and give them content of value in return.
That’s the advice we’d give you.
So, ready to put these ideas for growing sales into practice?
Good luck.
Conclusion
In this lesson you’ve learned some growth hacking techniques that show you how to increase sales and therefore how to grow the business.
You have to put in place small touches that look like details and instead make an enormous difference. If you use growth hacking marketing techniques to sell more, know that you’ll have to try many routes — the first thing you do won’t necessarily bring the result you hoped for. But you can start now.
Enjoyed our lesson on how to increase sales with growth hacking tools? Then stay tuned to your favourite Growth Hacking Academy.
Want advice on growing your business? Get in touch! With growth hacking we’ll work out and implement the best strategy for reaching your goal.
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